creating a facebook account for your business

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type. It's the equivalent of a personal profile—only brands have Pages because they're public and don't have to make friends with their audience. It's. Create user engagement. 1. Sign up on Facebook. To create a company's Facebook business page, first sign up for a personal Facebook account. A Facebook.

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How To Create A Facebook Business Page

: Creating a facebook account for your business

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Creating a facebook account for your business
creating a facebook account for your business

Creating a facebook account for your business -

How to Create a Facebook Business Page

You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account.

With over 1.7 billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business. Fortunately, you can set up your Business Page and start posting content in less than an hour.

Ready to get started? Let’s look at how to create a Facebook Page and touch on some quick tips for optimizing your account.

How Do I Create a Facebook Page in 2021?

The process for setting up your own page on Facebook has changed over the years.

Here’s what to expect in 2021.

Can I create a Facebook Business Page without a personal account?

No, you can’t set up a Facebook Page without having a personal account. Every business page has to be linked to a personal Facebook account. Your connection to the business won’t be public, so your personal profile will remain private.

If you don’t have a Facebook account yet, set one up first. To create a Facebook account, you’ll need to provide your name, birth date, and email or mobile number.

Do I need Business Manager to create a Facebook Business Page?

Using Business Manager is optional, not a requirement. We’ll cover creating a Facebook business page from your personal account. Then we’ll look at how to do it via Business Manager.

How Do I Make My Own Page on Facebook?

Begin by signing in to your personal profile. Then follow the steps to set up your page.

1. Decide on a page name

First, click the plus symbol in the upper right corner and select Page from the dropdown menu. Alternatively, navigate directly to

Next, enter:

  • Page name. Whether your page is for a business, brand, public figure, or community, Facebook requires you to choose a name that accurately reflects the nature of the page. Use the name that most people would use to search for you (if you’re a public figure) or your organization.
  • Category. Add up to three descriptors for your page to help followers understand what the page is about. Suggestions appear when you start typing.
  • Description.Write a short description of your organization or the purpose of the page. You can write up to 255 characters.

how to create a Facebook Page

Then click Create Page to publish your page.

2. Upload images

Facebook Page profile image and cover photo

After creating your page, scroll down to add a profile photo and a cover image.

Choose images that are visually appealing and that represent your brand. After all, people will see these images every time they visit or search for your page or spot your page in their newsfeed.

Follow these best practices:

  • Profile photo. Your profile picture should be a square image that measures at least 180 x 180 pixels. Use your logo if you represent a business or brand. If you’re a public figure or a celebrity, use a headshot or a photo of yourself.
  • Cover image. Your cover photo should highlight what makes your brand unique. It may change frequently to showcase products and services, promote offers, or advertise events. Because cover images display differently on mobile and desktop devices, it’s best to upload an image that’s 820 pixels wide by 360 pixels tall with key text and graphics in the center. You can use the preview on the right side of the screen to see how your cover photo looks on mobile and desktop.

free trial sign up of social media management tool agorapulse

3. Choose a username

create a Facebook Page username

By default, Facebook assigns you a URL that includes your page name and a random string of numbers.

Click Create Page Username to replace this default with your URL of choice. It can be up to 50 characters and should be something easy to search for—such as your brand or business name.

4. Add details

Next, add information about your business:

  • Website. Enter your organization’s website so followers can click through to learn more.
  • Location. Provide an address if you want customers to visit your business location.
  • Hours. Choose Always Open or add specific hours when customers can contact you.
  • Phone number. Add a phone number if you want customers to call you.
  • Messaging preference. Connect WhatsApp if you want customers to message you there.
  • Add a button. Choose a call to action (CTA) button to appear at the top of your page. You can choose from over a dozen options, ranging from Follow and Send Message to Get Quote or Start Order.

To add even more optional details, navigate to Edit Page Info. You can input your privacy policy, products, Wi-Fi network name, or price range.

5. Publish your first post

create a Facebook post

To make the most of your page, you have to grow your audience. Yet before inviting Facebook friends to follow your page, you should post content. After all, you want to make a good impression and show people what they can expect from your page.

Consider publishing an introduction to your team or your business, information about new products or services, or a link to your latest blog post.

6. Grow your audience

invite Facebook friends to like your page

Now your page is ready for followers. If you have personal Facebook friends who would be interested in your brand, invite them to like your page. You can also try other best practices for getting more Facebook followers, including hosting giveaways and creating viral content.

How Can I Create a Facebook Page for a Business?

You can create a Facebook Page for any business or brand you represent by following each step above.

However, if you don’t want to manage it through your personal account, you can use Business Manager to create your page.

Start by logging in to Business Manager and navigating to the Pages tab. Then click Add and Create a New Page.

Next, choose a category from the list:

  • Local business or place
  • Company, organization, or institution
  • Brand or product
  • Artist, band, or public figure
  • Entertainment
  • Cause or community

Then follow the prompts, which require the same information we covered above to set up and publish your page.

If you already created a page with your personal account, you can move it to Business Manager and keep work and personal accounts separate.

Click Add and Add a Facebook Page. Then enter the name of the page or the full URL to choose a page you’d like to start managing from Business Manager.

BONUS MATERIAL: Free “Facebook 101” ebook

How to Optimize Your Facebook Business Page in 10 Steps

Once you’ve set up your page, make sure to optimize it for your business or brand.

1. Link to your Facebook Page from other webpages

To grow your audience, share your Facebook Page URL.

You can link to your Facebook Page from your website or your other social channels to encourage fans and customers to follow.

2. Make the most of templates and tabs

Facebook templates and tabs

Facebook pages can be customized so you can highlight the features that matter for your brand.

To change the way your page looks, go to Settings and Templates and Tabs. Change to a ready-made venue, services, or public figures templates or manually choose and organize the tabs you want to show.

3. Sell products

If you want to sell products on Facebook, switch on the Shop tab. Then link your e-commerce catalog to sell from your website or upload your products and enable checkouts on Facebook.

4. Add appointment bookings

To encourage customers to book services, set up appointments. You can add available times and dates, showcase your services, and create automatic appointment reminders.

If you run a restaurant, café, or food truck, you can use Facebook to publish your menu. You can also highlight your dining options—such as delivery or dine-in—so customers know exactly what to expect.

6. Manage your Facebook reviews

Switch on the Reviews tab to invite customers to share their thoughts and rate your business. Make a point of responding to every positive or negative review so people know you’re responsive to any customer concerns.

7. Create a pinned post

create a pinned post on Facebook

If you want to make sure followers your big announcements and special offers, pin a relevant post to the top of your page’s feed. Pinned posts stay at the top of your feed until you remove them or replace them with another.

8. Take advantage of Facebook offers

create Facebook Offers

Do you want to offer a special discount to your followers? With Facebook, you can create and share offers for free.

Just input the terms and publish the offer. Anyone who saves it will receive an automatic notification from Facebook before it expires.

9. Set up Facebook Ads

If you want to use Facebook to advertise your brand, set up Facebook Ads Manager. There, you can pay to reach more customers, promote posts and offers, generate leads, or drive revenue. (Check out these tips for managing Facebook Ad comments.)

10. Learn From Facebook Page Insights

Facebook Page Insights

Is your Facebook Page reaching as many people as you’d like? Have you been posting when your followers are active? Are followers reacting to your posts or clicking through the links you share?

Click Insights to get the answers and track metrics ranging from page likes and post reach to clicks and engagement. Then use the data to improve your page and do more of what drives the best results. (You can use Agorapulse’s free Facebook Barometer if you want something super-simple but powerful.)

Finally, connect your new Facebook page to your social media management tool.

Now you can share and publish content that your target audience will appreciate, reach more potential customers, and use Facebook to grow your business.

Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts.

How to Create a Facebook Business Page

Facebook: Creating a Facebook Page

Lesson 13: Creating a Facebook Page


What is a Facebook page?

Many companies and organizations now use Facebook Pages instead of creating their own websites, or as another way to connect with the people who use their services. A Page allows you to post basic information about your organization on Facebook. Once you've created a Page, you can then invite people to likethePage and share posts and updates with them. Anyone who likes the Page can also leave reviews, ask questions, and more.

Visit the Facebook Page to see how we use this feature to share updates about the site and answer questions from our users.

To create a Facebook page:

You must already have your own Facebook account before you can create a Facebook Page. If you don't have an account, review our lesson on getting started with Facebook.

  1. Click the drop-down arrow on the toolbar, then select Create Page.
  2. Choose either Business or Brand or Community or Public Figure as your Page category.
  3. Enter a Page Name and Category, then click Continue.
  4. Upload a profile picture and a cover photo for your Page.
  5. The Facebook page will appear. From here, you can customize your page, invite people to like the page, create posts, and more.

Customizing a Facebook page

There are many ways to customize the appearance of your Facebook page. Here are some basic tips that will help to make your page look more polished and professional.

  • Use large, high-quality images for your profile picture and cover photo.
  • Choose a short name for the page because it will also be the page URL. In our example, the URL is
  • If you want people to be able to leave reviews on your page, you will need to include a street address for the organization.

Using a Facebook page

After you create a Facebook page, you'll be the only person who can  edit the page information and post updates to the page's Timeline. However, if you'd like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Settings near the top-right, then select Page Roles.

adding page admins

Managing a Facebook page

While there are many ways to manage a page, these tips should help you get started.

  • Share responsibly. Just like with your personal Facebook account, it's important to think before you share. A Facebook page is a public face for your organization, so it’s best not to share anything that could be considered offensive or derogatory.
  • Engage your audience. Many people create pages as a way to promote their businesses and post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlike or unfollow your page.
  • Experiment. There's no formula for creating a successful Facebook page, so you'll want to try different things to see what works best for you and your audience. One suggestion is to spend some time reviewing more popular Facebook pages. Pay attention to the types of posts they share, and see how they connect with their followers.

Additional resources

If you want even more information on Facebook pages, we recommend these resources:



These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate.

But once you've created your business page, navigating the waters of building a Facebook presence is another matter entirely. How often should you post? When should you post? Why are your images all pixelated, and how can you fix them? Do you really have to respond to that troll?

Many mistakes businesses make on Facebook are entirely preventable. To help you avoid these pitfalls and operate your Facebook page smoothly, we've listed some of the most common mistakes businesses make with their Facebook marketing. Here's what not to do.

Download Now: Social Media Trends in 2022 [Free Report]

13 Facebook Mistakes to Avoid

1. Don't create a profile instead of a page for your business.

This may seem elementary, but you'd be surprised by how many people make this mistake. Before we get to more advanced tips, let's set the record straight: Facebook profiles are meant for people, while Facebook pages are meant for businesses.

2. Don't have multiple Facebook accounts.

This advice applies to both your personal and professional activities on Facebook. You might think having more than one Facebook account helps you separate your personal life from your work, family, or school life. Let’s be real, you can’t have your great Aunt Debrah commenting on your embarrassing college photos from ten years ago causing them to resurface in people’s timelines.

On a more practical note, Facebook does limit personal accounts to 5,000 friends. After that, people will need to follow you which limits the type of engagement they can have with your content. As a fix, you might think a second or third account might be a good idea.

However, there are two reasons why you wouldn't want to have two accounts. The main reason is that Facebook doesn't allow users to have more than one personal account — it's against their Terms of Service. So if they find out you have two personal accounts, they'll shut them down.

The second reason is that, even if it weren't against their terms, having two personal accounts would be a pain to maintain. Do you have enough content going up on both to round out your presence? Where do you draw the line between the two? Which account will you show to your friend who works in your industry? Instead of having to delineate between two parts of your life, you should instead take advantage of Facebook's robust privacy settings.

On the professional side, there are no such restrictions from Facebook. You can make several pages for your business without the social network even noticing. But should you?

For most businesses, we don't recommend it. You've only got so much time in the day to devote to Facebook — why spread yourself thin just to maintain several pages?

Plus, there are lots of other great options for you. First, you can take advantage of Facebook's targeting options — you don't need to pay to send updates to certain segments of your audience. Instead of creating a page for one segment of your audience, you can just post tailored content to be shown only to them.

Facebook Global Pages structureImage Source

Second, if you have a huge audience that lives all over the world, you can think about implementing a global page. If you'd like to get your global page set up, you need to get in contact with Facebook directly. (Full disclosure: You'll probably already need to have a hefty Facebook ad budget in place to make this happen.)

In short: Keep it simple. Don't create more accounts and pages than you need.

3. Don't neglect the posts or comments on your page.

JetBlue's manager of customer commitment Laurie Meacham once told me, "We're all about the people, and being on social media is just a natural extension of that. It's no different than any other part of the airline."

JetBlue airplane on the tarmac Image Source

No matter your industry, that couldn't be more true. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. (And considering as of Q4 2020, Facebook had just under two billion active users, it's likely that they are engaging out there.)

Ignoring comments and interactions is like saying to your customers, "I don't care what you have to say." To avoid this, start by making sure that the desired publishing options for your Timeline are turned on. While some businesses allow users to post and leave comments on their page without review, others prefer to manually approve them, and some don't allow publishing permissions at all.

Although the choice is entirely up to you, we recommend that you treat your page like a two-way street rather than a channel to broadcast your voice, and your voice only.

Once you've got that straightened out, be sure to monitor the comments daily and respond when appropriate.

Pro Tip: For time-saving tips, flip through our free ebook on how to monitor your social media accounts in 10 minutes a day.

4. Don't ignore negativity.

What if customers complain? What if they troll?

You can't stop people from saying things about your brand, good or bad. What you can do is respond respectfully and with helpful information based on the comments that were shared. Responding not only shows people you're concerned about their happiness but it also shows that you're engaged and listening.

5. Don't leave the meta description as is.

When you paste a link into a new Facebook post, the metadata from that post (an image and a short description) gets pulled in automatically. But that doesn't mean you should just press "Publish." Instead, add some relevant post copy like a quote or statistic from the article you're linking to.

Editing a meta description and removing the URL before posting to FacebookImage Source

In addition to editing the post copy, you'll want to remove the URL from the box before posting. Knowing that Facebook automatically populates metadata when you paste a link, deleting the extra URL will help to reduce visual clutter without messing with the post.

6. Don't just post photos.

Video is now consumers’ favorite type of content on Facebook. As of 2020, 17% of all content on the platform is video content..

Instead of sticking to one or two content types, experiment a little bit. Facebook is a place where you can let your brand's personality shine. Post company culture pictures and have people tag themselves. Consider having Facebook Q&A discussions. Post links with one-word copy, and others with several paragraphs of copy. Find out what works best for your audience, and remember that your audience is always changing — so test continually.

7. Don't make your posts too long.

Again, testing post length is the best way to gauge what your audience likes. The optimal length of your Facebook Timeline posts will vary from company to company. For some, longer, informative Facebook posts perform better. For others, like BuzzFeed, short ones work perfectly.

While it's important to experiment and see what your audience responds to best, here's what we will say: There is some solid evidence that shorter posts generate the highest engagement — in fact, a HubSpot research experiment found that posts with about 40 characters in length received more engagement than longer posts.

8. Don't post images of just any size.

Pixelated, cluttered, or difficult-to-read visuals will not only frustrate users, but they'll also give you a bad reputation.

Social Media Image Sizes InfographicImage Source

Not only does Facebook have specific image dimensions for profile photos and cover photos, (although those are important, too), it also has ideal image dimensions for images you post on your timeline, the ones you use in sponsored posts, sidebar ads, and so on. To help you keep everything straight, bookmark this handy cheat sheet.

9. Don't post click-bait.

When you link to a web page in a Facebook post, the platform tracks dwell time on the page to see how much time people spend looking at it. The lesson? Don't post click-bait headlines that don't deliver on your promises.

If you're looking to meet the needs of your audience on Facebook, consider posting links to clear, informative blog articles. When the headline sets the right expectation for what a user can expect from the content, it's easier for them to see the value in what you're offering and remain on the page to read the article. When it doesn't, they bounce off the page and Facebook takes note.

10. Don't assume you should only post during business hours.

A Sprout Social study found that the best times and days to post on Facebook vary by industry. However, the common theme across industries using Facebook to generate engagement is that activity on the platform hits a peak on Wednesdays and the best time to post is early afternoon.

Heatmap of the best times to post on Facebook by SproutSocialImage Source

What about weekends? Sprout Social also noted that Sundays are, across the board, the worst days to publish content to Facebook. In summary, stick with publishing posts during the middle of the week, right before engagement and activity wane heading into the weekend.

11. Don't post too often (but do post regularly.)

Yes, you should post regularly to keep your audience engaged, show them you're present and listening, and answer their questions and concerns.

However, what you don't want to do is overwhelm them with tons and tons of posts. We even ran a few experiments to figure out how often businesses should post on Facebook. Our research included posting frequency benchmarks by industry and company size based on Facebook data from thousands of our customers.

What we found was this: Companies that are selective about what they publish — i.e. they take the time to craft a smaller number of high-quality Facebook posts instead of a lot of Facebook posts — performed best.

12. Don't forget to experiment with targeting and ads.

As a result of the recent decline in organic reach on Facebook, many companies are turning to Facebook advertising to capture the attention of a more qualified audience. With Facebook advertising, you can target people who've visited your website, used your app, or signed up for an email list. You can also target similar or "Lookalike" audiences or set up campaigns aimed at getting likes on your page.

But you can't just throw money at Facebook advertising and expect everything to work. It'll only work if you're smart about it — which means experimenting and tweaking your advertising plan to see what works.

Where should you start? We created this step-by-step guide to digital advertising to help marketers learn how to create successful Facebook ads. And if you want to check out examples of real Facebook ads that have worked really well for brands, check out this blog post.

13. Don't forget which account you're posting from.

The Facebook News Feed looks basically the same whether you're logged in to your personal account or your company's account, making it all too easy for Page administrators to forget which one they're posting from. You wouldn't want to respond to commenters from your personal account when you meant to respond from your business account or vice versa.

Pam Bump baby bump photo on HubSpot's Twitter accountImage Source

However, the truth is sometimes accidents happen. In fact, one of my colleagues accidentally posted a picture of her baby bump from HubSpot's Twitter account. While it was a harmless mistake, she wrote up a blog article to provide businesses with the advice they need to overcome a social media slip-up.

Do This Not That On Facebook

Facebook is one of the longest-standing social media platforms that businesses rely on to reach their audiences. And it makes sense — more than a third of the people on earth use Facebook. With such a large audience watching for the latest and greatest social content to connect with, you must be certain that you put your best foot forward when publishing posts. I hope this list gives you more than enough ideas for what not to do on Facebook so you aren’t caught off guard by even the wildest faux pas.

Editor's note: This post was originally published in June 2015 and has been updated for comprehensiveness.

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How to create a Facebook account

You have finally surrendered to the power of peer pressure and have decided to open an account on Facebook, one of the most popular social networks worldwide for keeping in touch with old and new friends.

This is Facebook’s most recognizable side.

However, Facebook is also meant for businesses, project sales, personal brands or online stores.

This is Facebook too.

Follow the steps to learn how to create a Facebook account. You will fully understand the process and learn how to accept just the necessary conditions, so you don’t have to sell your soul to Facebook.

You are about to create your personal or business profile on Facebook.

Show yourself to the world and shine.

How to open a Facebook account

Make yourself heard and keep updated with your growth

Metricool lets you schedule or directly publish new posts to Facebook and shows you essential insights about the evolution and reach of your posts.

How to create a personal Facebook account 

As we just mentioned, there are two types of profiles that you can create on Facebook. First, let’s focus on all you need to know in order to create a personal profile.

Your personal Facebook profile

A personal profile is the most common type of Facebook account and perfect for your free time and leisure. It’s great for sharing your interests, some personal data like where you work or studied and, an easy way to keep in touch with friends and family, even those that you thought you wouldn’t hear from again.

Creating this type of account is very straightforward. Very similar to any registration you might have to do on the Internet.

This is the information you need to provide in order to open a personal Facebook profile:

➡ Name and last name

➡ Phone number or email

➡ Password

➡ Date of birth and gender

Once all the data has been completed, simply click on the magic button that will change your online social life forever: Create an account

How to open a Facebook account


You will receive an email from Facebook requesting to confirm your account through a link.

Confirm and you are in!


Now that you already have your place on Facebook, it’s time to add a touch of color to your profile, in other words, avoid looking like a bot…

With this in mind, you should follow these steps to start using your account on Facebook:

  1. Choose a profile picture for Facebook. Add a profile photo so everybody can recognize you and reach more people.
  1. Search for friends. Work colleagues, ex-classmates, etc. All of them have a place.
  1. Make your profile private. You must decide who will have access to your profile and who will not. Facebook will control and have access to all your data as soon as you create an account. However, you can put some limitations. We recommend you that you establish those limits from the beginning, otherwise you will end up forgetting it and your account will be open to everybody.
  1. Find friends via email. Find out who has a profile on Facebook by entering their email’s addresses.

So now, you have your Facebook account to interact with friends and acquaintances, receive notifications from groups and events you like and be up-to-date.

Create your business account or Facebook page

You can also create a Facebook business account besides a personal profile. In other words, professional accounts for your business, personal brand, store or even for a public figure.

To start, you must choose between two alternatives:

👉🏻 Business or brand. It’s a way to improve the reach of your online store or company and approach more customers.

👉🏻 Community or public figure. Create your own Facebook community and share your interests. It’s perfect if your objective is to generate content about music, your favorite show or the sport you practice.



Once you have completed this first step, the process is very similar to personal Facebook accounts. The difference is that you must be careful in choosing the right name so your potential customers can easily find your brand or business.

Then, it’s time to shape your profile: Choose your profile and cover photo, add information about your page and products if it’s an online store, etc.

How to open a Facebook account

How to start a session on Facebook 

So, everything has been set up, that is, your profile and cover photo, your friend list, etc. Then you logged out….

But, how do you log in again and start a session?


Step 1:

Go to, enter the email address used to create your account and your password.

Click enter and you can start enjoying it!

Step 2:

Once you are on your profile and checking your wall. Do you want to go to your Facebook page? You can find access either by going to the left side menu on the home page or by clicking the tab on the top right side.


You can download and install Facebook’s app from both iOS and Android devices and start using it.

It’s as simple as starting a session with the same username and password that you use to connect on your computer. If you leave your session open from your app, you will be able to enter as many times as you want without having to log in each time.

So, everything is under control?

Now that you know how to create your Facebook profile, it’s time to sacarlo a pasear, post and interact.

Easy right? Do you have any doubts?


How to Create a Facebook Business Page

What to Know

  • Log in to your personal Facebook account and select Pages from the left menu. Select Create New Page and enter a page name.
  • Enter up to three page categories and add a description. When you're ready, select Create Page, then add a profile picture and cover photo.
  • Administer your Facebook Page by adding new content, moderating conversations on it, and promoting it.

This article explains how to create a Facebook business page, which is a simple and powerful way for businesses to engage with and attract new customers. 

How to Create a Professional Facebook Page

Facebook is well known for helping users find old friends, play games, and connect with people. Facebook Pages offer ways to leverage the site's networking potential.

To create a business page, you must have a personal Facebook profile. Still, your Facebook Page will be distinct from your personal page and can be managed independently. Here's how it works:

  1. Log in to your Facebook account and select Pages from the left menu.

  2. Select Create New Page from the menu.

  3. Enter the name of the company or organization for which you're creating the page. This name appears prominently on the page and helps people find the page when they search for it.

  4. Enter a category that best describes your business. You can add up to three.

  5. Add a description for your business or organization. You can change this information later.

  6. When you're satisfied with the Page details, select Create Page.

Add a Profile Picture

One of the first things you'll want to do after creating your page is to add a profile and cover photo. If you're not sure what to use as a profile picture, skip this step. You can always add or change your profile picture later.

Your page's profile image appears in the upper-left corner of your new page next to your business name. This image could be a logo if you have one, or a picture of a product you sell.

You can add a photo after creating your page under the Set Up Your Page dialog. Or, can navigate to the page and select the Camera icon next to your Page profile and select Edit Profile Photo > Upload Photo.

Upload a Cover Photo

You can also upload a cover photo under the Set Up Your Page dialog. Your page's cover photo is the big splash image that appears at the top of your page. This image is one of the first things a visitor sees when they visit your page. Choose an image that conveys what your business, cause, or organization is all about. Think branding.

As with the profile picture, if you don't have a cover photo you want to use yet, skip this step and add one later.

The photo should have a minimum width of 400 pixels and a minimum height of 150 pixels—bigger is good, but avoid enormous image uploads. Facebook scales the image to fit the screen when displayed. In a web browser on a desktop or laptop, the image displays as large as 820 x 312 pixels, while on a mobile device like a smartphone, the size is 640 x 360 pixels.

As with the profile picture, you can also change the cover photo from the Page by selecting the Edit button in the lower-right corner of the default cover image.

Add Content to Your Facebook Business Page

After your initial setup, you can administer your Facebook Page by adding new content, moderating conversations on it, promoting it, and more.

You'll want to add additional content to flesh out your page. The secret to having a successful professional page is to post information that interests readers, followers, and customers. Good advice is to keep posts on a topic relatively brief and friendly.

Promote Your Professional Page

After your professional page is up and ready for visitors, send the link to your friends, family members, and clients, encouraging them to visit and, hopefully, Like it.

Facebook encourages you to announce your page to your friends. It provides several methods to do so. Making an announcement is optional, but it is the first step in launching your page to promote your new social media presence as well as your business, organization, or cause.

When you post a message, announcement, or photo to your page, users see your new content in their Facebook News Feed.

Additional ways to promote your page include:

  • Add your Facebook business page URL to your email signature to reach out to other individuals who may not frequent Facebook often.
  • Promote your page on your business website.
  • Add the page URL to your business cards and letterheads.
  • Use Facebook paid advertising to place ads on Facebook to draw attention to your page or promote an announcement or post on your page.
  • Post high-quality content. When someone shares your content, the link goes to many people, and you want them to feel like their click was worthwhile.

Thanks for letting us know!


How to Set Up Facebook Business Manager

If you’re like most business owners and are using Facebook to communicate with your prospective and existing customers, you may well have heard of Business Manager.

Sure, you can manage your Page and run some basic ads just from your personal account, but there’s a whole lot more on offer. Business Manager offers a huge range of additional features, insights and tools all in one place

Who’s it for?

If you have a Page for your company currently and perhaps occasionally boost your posts to extend your reach, now is the perfect time to migrate to Business Manager and unlock a ton of additional Facebook advertising tools, Page insights and be able to manage your comments and messages away from the distraction of your personal account.

In this guide, we will talk you through how to set up a Facebook Business Manager account, link your Page, create an ad account and how to then allocate permissions to your team (or an agency like Aira ).

Business Manager

You will need to use your personal Facebook account to confirm your identity. Once this has been done, notifications and emails can sit away from your personal newsfeed, leaving you free to scroll and watch as many cat videos as you can find.

Ideally, you will be the Page owner to do this initial setup, as it will mean the Page can be linked without needing to request access.

So head over to and click ‘Create an Account’. You will first be asked to enter a name for your business and then your own name and company email address (this is where notifications regarding your Pages, ad campaigns etc. and billing will be sent).

Adding your Page

Congratulations! You now have a Business Manager account. That was fairly easy, wasn’t it?

Let’s get your Page (or Pages) added so we can start making use of these new tools and features.

Anyone who has admin access to your Page currently will still do so once you have transferred it to Business Manager.

  • You should be seeing a screen something similar to the one just below here. There are three panels: Page, Advert account and People. Click ‘Add Page’ in the first panel.
  • You will be given three new options: Add a Page You Own, Request Access and Create a New Page. We are going to assume you are the Page owner for this guide, so click ‘Add Page’ in the first panel.

  • Now, you are able to search for your Page by typing out the page name, or you can open your Page in another tab in your browser, copy the URL and paste it into the search bar. Once you have found your page, click ‘Add Page’.

Once you return to the Business Manager home screen, you will now see your page under a ‘Pages’ heading. It’s worth noting at this point you can add multiple Pages to a Business Manager account. To add more Pages that you own, just repeat the same steps.

Let’s say you have five nationwide branches, each with a separate Facebook Page – you can add them all into your Business Manager account and then allow access to employees to also create posts, see insights, and respond to users quickly and easily from one place.

You can also now manage your Instagram comments and direct messages from within your Page here, providing you link the account to Business Manager.

Just click the Page you need to work on and you will be taken to the familiar looking admin side of your Page. See your notifications, reply to comments as your business, create posts and much more.

Creating an ad account

Now your Page(s) are in your Business Manager account, the next thing to do is set up an ad account so you are ready to start running paid media campaigns. You can create up to five ad accounts per Business Manager account and request access to any other existing accounts you work on. 

Creating an ad account is worth doing now, even if you don’t plan to start running campaigns just yet, so it’s set up for when you are ready.

Note: If you already have an ad account, you can transfer this over to your new Business Manager account, which is easy enough to do - just follow guided steps in the account.

  • If you need to, navigate back to the Business Manager homepage by clicking the Facebook icon in the top left-hand corner of the page.

  • You will see a second panel (next to where you added your page in the last section) - ‘Advert account’. Click the blue ‘Add Advert Account’ button.
  • You will see three new options open again. As mentioned, this part of the setup is for people without an advert account, so click the ‘Create Advert Account’ button in the third panel under ‘Create a new advert account’.


  • Give your advert account a name, select the business the advert account will be advertising on behalf of, select your timezone and finally your currency for billing.
  • The next step will allow you to give access to this advert account. There are various different tiers of access you can give. Click ‘Skip’ for now as we will cover this later in the guide.

The account is now set up! You won’t be able to run any campaigns just yet though, so let’s sort that before we go any further.


To run campaigns with your shiny new ad account you will need to add some billing information.

In the top left corner of Business Manager you will see a burger icon. Click this and a drop-down box will appear.

Click on ‘Billing’, click ‘Add Payment Method’ and enter your payment details.

With a valid payment method linked, you are now ready to use your ad account to run campaigns and grow your business!  

Adding people

Now you have a Business Manager account, your company’s Page is linked and you have an advert account ready to run campaigns.

The final thing we are going to look at is how to give people permissions. You will no doubt have in-house members of staff who need to work on your Pages and/or Advert account, so let’s give them access to your Business Manager.

  • Head back to your Business Manager home page and click the third and final panel - ‘People’. Click the ‘Add People’ button.
  • The first set of permissions are for the Business Manager account. Enter the person’s company email address and select their permission level.

  • The second set of permissions are for Pages. There are various tiers of permissions available - if you’re unsure check out what they all mean on Facebook here.
  • The third set of permissions are for advert accounts. Similarly to Pages, there are various tiers of permissions available - if you are unsure check out what they all mean on Facebook here.
  • The fourth set of permissions are for Product Catalogs, which you won’t have at this stage (and might not need anyway), so click ‘Skip’.

This person now has access to everything you wanted them to have access to and an email will be sent to them inviting them to use your Business Manager. You can add further people or adjust permission levels in your settings any time.

What’s next?

Now that you have your main assets set up you can start to explore some of the more advanced features of Facebook advertising, such as adding a Pixel to your website so that you can retarget visitors and track conversions such as purchases or leads.

Doing this means that you’ll be able to use conversion campaigns to drive business goals, create lookalike audiences of your existing customers to find more in-market opportunities, and also exclude people who have converted from your campaigns to save wasted ad spend and keep relevance high.

Having a Business Manager account will also allow you to do other cool stuff like create a catalogue and run product ads if you’re an ecommerce business, tag your products in posts and much, much more.

You’ll also see in the settings tab (if you click the cogwheel in the top right corner) you can assign access to everything in your account to a paid media agency partner, which makes life really easy when it comes to outsourcing your paid social activity. 


You’ve now no doubt got plenty of new tools and features to explore - I haven’t covered everything, but I have covered the key parts you will need to drive business growth. 

Want to know more about Facebook ads? Why not get in touch and see what else we can do for you? I want to speak to you, you rock.


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