free business account pinterest

While those tools are great for growing your Pinterest account, You can build massive growth by making small tweaks in your strategy that add up to no. Log into your personal Pinterest account. Is a Pinterest business account free? Absolutely! It's not only free – it comes with benefits too: And there are no downsides! So if you.

: Free business account pinterest

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Getting Set Up With Pinterest for Business

We all know that social media is an essential marketing tool. Whether your goal is to get more sales for your online shop or just get your work in front of more folks, Pinterest is a really great platform to consider adding to your social media mix.

Don’t worry, we’re not going to tell you that you need to bbkings nashville tennessee an intensive Pinterest strategy. But! We ARE going to encourage you to follow these simple steps for setting up a business profile so that - even if you never Pin a single thing - you’ll still be reaping some of the benefits Pinterest has to offer.

Pinterest 101

What is Pinterest?

To put it simply, Pinterest is a visual search engine. When browsing on Pinterest, users type in search terms describing what they’re looking for and are shown a feed of curated images and videos as a result. Pinterest is also intelligent. After some time using the platform, users are shown images and videos based on what they’ve previously searched for, liked, and saved - which makes for a pretty powerful marketing tool.

Learn the Lingo

What’s a Pin?

A Pin is the term used to describe an image or video shared to Pinterest. If you come across an article, product, or image you like while browsing online you can create a Pin by saving it to any board(s) you’ve created on your Pinterest account (more on that below). You can also browse Pins created by others and add Pins to your boards that way, too.

What’s a board?

A board is essentially a curated collection of Pins around a particular theme that you’ve created (yep, it’s entirely up to you and the options are limitless). The boards you create should be reflective of your business, goals, personality, and branding. Don’t let that sentence free business account pinterest you off - you’ll be surprised how naturally some ideas might flow from you once you start Pinning.

The Business Basics

Create a Pinterest Business Account.

First things first - you gotta create an account! If you already have an existing Pinterest account, take a minute (more like 10 seconds) to upgrade it to a business account. Why a business account? Well, it’s free and gives you more control over branding and content attribution (this is a good thing, trust us).

Claim Your Shop on Pinterest.

Once your business account is all set up and ready to go, the next most important step is to claim your website or, in the case of of a small business owner (you), you’ll want to claim your shop. Claiming your website or shop ensures you’ll have access to analytics and lets people know where they can find more of your content. Completing this step ensures that anytime someone Pins content from your site that it’s traceable back to you - meaning potential customers have a clearer path to purchase from your shop and to learn more about you and your brand.

Enable Rich Pins.

More than just an image, a Rich Pin includes metadata directly from your website and ensures that important information is always tied to the Pin. There are four types of Rich Pins: app, article, product, and recipe. You’ll likley be most concerned with the product Rich Pins, which will pull details like the name of the product, price, and - most importantly - where to purchase the product. So if customers come across an image of your product that they love on Pinterest they can click right through to your online shop and purchase it. Pretty cool, right?! Even cooler is the fact that enabling Rich Pins takes just a couple minutes.

If you’re using a Big Cartel shop it’s even easier. You’ll just need to enter your shop URL through Pinterest’s Validator.

Add a Pinterest Save button to your site.

You want to make it as easy as possible for customers browsing your shop to share your products on Pinterest. Adding a Pinterest Save button to your shop is a great way to encourage Pinning, especially for those users who don’t have the Pinterest browser extension installed. Once you install the Pinterest Save button a clickable Pinterest logo will appear on your shops’ images. Visitors can click the logo and instantly save your content straight to their Pinterest boards.

That was A LOT of information and if you read this far, we salute you. Now it’s time for you to put everything you learned in to action and set up your profile. If and when you’re ready to start actively promoting yourself on Pinterest, be sure to give this guide a read for some direction on strategy and best practices.

Источник: https://blog.bigcartel.com/getting-set-up-with-pinterest-for-business

How to Use Pinterest For Business: Engage Your Customers & Boost Your Following

MeetEdgar is now a Pinterest Marketing Partner! We’re sharing all the best practices and strategies on how to use Pinterest for business.

There’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, is eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use.

What is Pinterest for business?

The platform is not only for eye candy, mood free business account pinterest, and sharing inspiration with friends. Pinterest is a visual search engine that makes it easy for users to search for content, collect the posts they like, and organize things in a way that is personalized to their needs. Unlike Instagram, the biggest advantage is that content can be linked to another source, allowing the potential to drive free traffic, reach new audiences and increase conversions. Using Pinterest for business marketing should be part of your more comprehensive marketing strategy.

Why use Pinterest for business?

The platform is constantly revitalizing its user experience and e-commerce options. Now people can shop directly from Pinterest (which is great, because Pinners spend twice as much on monthly purchases on Pinterest than they do on other platforms). There’s never been a better time to use Pinterest for business!

You can now schedule and automate your Pinterest strategy with MeetEdgar! Get started with a “free Pinterest Starter Pack” with 3 checklists and 11 Pinterest Pin templates.

How to use Pinterest for business in 7 steps

We’ve outlined some steps to help you with Pinterest best practices for brands. The key is a mix of audience analytics, amazing visuals, and planning ahead. Once you master that, you can experiment with new formats, options, and ideas, to grow your Pinterest presence.

Before you get started with business on Pinterest, you will need to make sure you have a Pinterest business account. Do this by heading to:

  • Sign up
  • Create business account
  • You will then fill in all your details to get started

You can also convert your personal account into a business account if you’d rather not start a brand new account.

Why do you need a business Pinterest account? Because it gives you access to things like analytics, the ability to create a shop tab and access to ads.

Here are our top tips for succeeding with Pinterest for business:

1. Use Pinterest’s analytics to help define your content

To get started using Pinterest for your business, you need to claim your website. You can follow Pinterest instructions for claiming your website here. Once you’ve claimed your website via Pinterest’s meta-tagging, there are lots of great stats you can glean about the kind of content you should post.

Looking at audience data, such as age, location, and gender, can help you define what kinds of Pins people might like to save. If your average user is female between the ages of 18 and 40 and primarily reside in Los Angeles, you can get creative with your Pin content to specifically attract those users.

pinterest for business audience insights example

Keep in mind: what works for one brand might not work for yours, so while it’s ok to be inspired by other peoples’ content, it’s important to keep experimenting with styles, formats, and topics. You never know what might end up being a home run on Pinterest as a result!

Once you know who you are creating for, keep track of the type of content that performs best for you. It may be videos, carousels or simple images. If you keep a record of what works best, you will create more content that achieves your goals.

2. Create content at the right time

A lot of content posted on Pinterest has the advantage of generating traffic long after it’s been posted. This “long tail” effect is what makes Pinterest one of the highest traffic drivers for many brands.

But how do you know what to Pin before it becomes popular? Luckily, Pinterest has a trends tool to help users create content that will resonate on their site. The key to taking full advantage of free business account pinterest trends is to create content ahead of time so that it surfaces at the right moments.

For example, if you have some great blog posts about Halloween free business account pinterest, don’t wait until October to create Pins for them on Pinterest. Post them in August or early September so that users can find the content in advance. Similarly, if you run a clothing brand and you priority one bank foreclosures to advertise summer styles, start posting them in the early spring.

It can be helpful to create an editorial calendar for Pinterest content to get ahead of the game. Pinterest results no longer show up in search feeds chronologically; they now post based on popularity algorithms. Creating new Pins for older content (or using Edgar’s variation tool) can work in your favor if the timing is right.

3. Use Pinterest best practices for business

Pinterest is different from social media because it’s visual-first. It’s not uncommon for users to have boards that simply make them “feel good” just by looking at an image they’ve found. When people turn to Pinterest, they are looking for inspiration, not to engage in conversation.

As a result, having the highest quality of image or video possible will help increase the odds of someone saving and sharing your Pin, especially if the image inspires them or elicits an emotional response.

Fashion, beauty, weddings, food, and travel: these are some of the most popular topics on Pinterest, and it’s easy to see why. If users are collecting images to fill their virtual “Pin” boards, the more visually stunning the Pin, the more likely they are to save it and return back to it for inspiration.

Remember that most users will be browsing their app on their mobile, so use vertical images. Make it clear what your pin is about by using a text overlay on the image. If you want to optimize your Pinterest posts, ensure they have captivating copy underneath them. This will provide value to the reader and encourage them to click through to your site. Ensure all links work before pushing your post live!

Make sure the kind of content you publish has high-quality imagery attached to it. Clean, clear photos or graphics will catch the eye of Pinterest users and will stand out in search feeds. You might even be able to reuse this kind of content on other social platforms or your website.

 


 

4. Show products in a lifestyle setting

Posting about products on Pinterest can be challenging, especially if the product itself is more utilitarian than inspirational. But if you are able to control how the product looks in photos and videos, you’ll be ahead of the game.

A good example is a coffee maker: it’s a product most people will eventually purchase but is very technical in its design. A shot of a coffee maker on its own might build some awareness for the product, but if the coffee maker is placed in a lifestyle setting — say, on a kitchen counter or in front of a sunny window — it is more likely to be saved and shared and clicked through.

That’s because people like to envision how products fit into their personal lives. It’s easier to convince someone to purchase if selling my house without a realtor know how the product will be used. Think about creative ways you can showcase your products while integrating Pinterest’s e-commerce options, so users can buy from the platform once they are hooked on your brand.

5. Create content with clear messaging that provides value

If traffic is your main goal, crafting informative and educational content is key. You need to give users a reason to click through a Pin, not just save it. Also, informative or educational content helps establish authority for your brand. If users feel like they are getting value from both your Pinterest content and your website content, it’s a win-win.

What are you really trying to achieve with each Pin you post? If your goal is to build awareness for a new product, but that product is nowhere in the image, it may give users the wrong impression.

Some images speak for themselves, but in most cases, adding text overlay to your images will help further the message you want to convey to Pinterest users. This can be as simple as replicating a blog post headline or something more optimized for SEO. Experiment with text on your images and see what people respond to.

Not sure how to start creating valuable content? Here are some common avenues that can be directed to your website to help boost traffic:

  • How To’s/DIY: Show users how to do or make something using your product, and you’ll increase brand loyalty (and hopefully, conversions)
  • Tips and tricks: Is there information your brand has that can make someone else’s life easier? Or a neat function of a product that isn’t obvious from everyday use? Make a Pin about it!
  • Recipes: The key here is to show the final product, or a visual step-by-step guide, leading users to click through so they can learn how to replicate the recipe themselves
  • Makeup tutorials: Similar to recipes, makeup tutorials are proof people want to know how they can get the perfect “look”
  • Money and finance tips: Everyone could use a little extra cash. Be the brand that helps educate Pinterest users on how to make smart financial decisions, start their own business, or even make money from Pinterest!
  • Travel guides and trip planning hacks: Take the guesswork out of the pre-travel experience so users can enjoy their vacations with peace of mind
  • Fitness routines: A better butt is only a click away…

How to create pins for business

6. Create infographics

Infographics are super popular on Pinterest, and their format makes them easy to apply to almost any topic or industry. And because of their vertical format, they fit well into Pinterest search feeds.

These kinds of Pins take careful planning — designers need to make sure the graphics coincide with the information presented, and copywriters need to make sure the information makes an impact in a concise way — but the payoff can be huge. Users who post infographics can see up to 12% more traffic, and 200% more shares.

7. Experiment with paid posts

As with most other social media platforms, you can create sponsored posts on Pinterest. There’s no silver bullet when it comes to how to best use Pinterest for business, and some companies will benefit more from paid posts than others.

The best way to find out? Experiment! You can promote your profile to people who already follow you on other platforms. You can create video ads or pay to promote specific pins. The world of Pinterest ads is versatile and can be a great option to boost the number of eyeballs you get on your Pinterest page and, in turn, your website.

How can Pinterest help your business: The TL;DR

There’s room for everyone on Pinterest, and it’s a smart move for everyone to learn how to use Pinterest for your business, but it all comes down to the kind of content you want people to find, as well as your end goal.

Every user is different, and every profile is different. By creating a thoughtful strategy, your Pins will stand out from the rest and also keep Pinterest users coming back for more.

How do you use Pinterest for business? Let us know in the comments.

Get more Pinterest resources and sign up for a free trial and start automating your Pinterest strategy with MeetEdgar!

Источник: https://meetedgar.com/blog/pinterest-for-business/

Top 5 benefits of a Pinterest business account

Wondering if you should sign up for Pinterest? While each platform has its own demographics that can guide your strategy, there are plenty of benefits to having a Pinterest business account.

When you create a business account, you gain access to a lot of Pinterest benefits that you wouldn’t have otherwise, creating so many new opportunities for your online presence.

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand.

1. Spot emerging trends

Pinterest is the number one platform where consumers share products, designs and trends that they’re loving. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest.

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches.

Check out these search options that appear when a user clicks on the search bar. For me, it includes curated content from interior design styling ideas to website and business resources.

benefits of pinterest - spot emerging trends in search

These aggregate search categories will appear based on your searches, and if you’re searching for things related to your business, you’re likely to see options that will be hyper-targeted to your brand and audience.

Search through these ideas to see which products or services you should be promoting or adding for your customers and clients.

2. Increase brand authority

When you create a Pinterest business account, you get access to a few features on your profile that regular accounts don’t have.

Take a look at my Pinterest business profile below.

benefits of pinterest - pinterest business profile

There are several elements to this profile that regular Pinterest users can’t access:

  • A header full of your own branded pins
  • Insight into the number of viewers your pins get
  • A verified website

Each of these lend to your brand authority, giving you a more legitimate online presence.

3. Drive website traffic

As I mentioned in the last point, you’re able to include your verified website address on your Pinterest business profile.

This is one great way to immediately start driving website traffic from your Pinterest profile.

To add, a Pinterest business account gives you access to rich Pins, a type of Pin that offers more information about your landing page than a regular Pin. For product Pins, that include pricing information and other product specs.

Here’s an example of a product Pin below.

benefits of pinterest - product rich pin

Pins like this showcase more information about your product, service or blog post before a user saves or clicks on it. Enticing users can lead to more clicks and more traffic.

4. Access your analytics

Another great perk of using a Pinterest business account is the ability to see analytics for your Pins, especially the ones that you’ve saved from your website.

benefits of pinterest - pinterest analytics

You’re able to view impressions, engagements, clicks, views and so much more. You can also select specific date ranges and view all of your pins or only the Pins saved from your website.

If you’re looking for other Pinterest performance information, you can also check your report in Sprout Social’s dashboard.

benefits of pinterest - sprout social pinterest performance report dashboard

Viewing your analytics is a great way to see which Pins are getting the most clicks and generating the most traffic to your website so that you can promote them for even more success and create similar products, blog posts or Pins to replicate that success.

5. Run ads and promoted Pins

Our last top benefit of Pinterest business accounts is the ability to run ads and promoted Pins. Gaining access to Pinterest advertising and targeting features is a major benefit, and can help you to see even more success from your Pinterest profile.

Simply head over to the Ads tab in your business account’s navigation bar to get started.

benefits of pinterest - pinterest advertising with paid and targeted ads

Choose to build ad campaigns around brand awareness, traffic or conversions, and you can choose hyper-specific interest targeting for your ads.

Because Pinterest increase chase atm withdrawal limit used as a visual search engine, it has really powerful ad targeting options since it knows exactly what people are searching for and interested in. Users are often on the platform researching purchases, and highlighting your products on the network front and center can generate more sales and conversions.

Pinterest advertising is also extremely affordable, and if you have a visual product or service, you should definitely set aside some of your advertising budget for this platform.

Get started on Pinterest today

Ready to take advantage of all of these benefits of Pinterest? Create your own Pinterest business account and check out our 5-step Pinterest marketing guide to get started.

Chloe West

Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.

Read all articles by Chloe Free business account pinterest https://sproutsocial.com/insights/benefits-of-pinterest/

Why you Need to Set Up a Pinterest Business Account vs Personal

Did you know that 97% of all searches on Pinterest are unbranded. This means that Pinners using the platform are open to discovering new businesses, products, or companies. As a business owner this is perfect for getting noticed by an ideal client that isn’t familiar with you yet!

To-be-weds are searching Pinterest with the specific intention of finding new images and ideas that excite them, and most of them don’t care if it’s a big brand they’re familiar with or someone they haven’t considered before.

With the real possibility of getting noticed by tons of potential clients, you’re going to want to put your best foot forward. And you can’t expect to do that if you’re trying to come off as a professional while still using a personal account. Not gonna happen.

In this post we’ll provide some compelling evidence as to why you need to set up a Pinterest business account vs personal account. Let’s get to it.

What Are the Differences Between A Pinterest Business Account vs Personal Account?

There are several core differences between a Pinterest business account vs personal account. Let’s dive into some of the main differentiating factors. 

Pinterest for Business Analytics

One of the main benefits of Pinterest for business is the incredible analytics tools that become available. As a Pinterest for business user, you get the benefit of the ‘Pinterest Business Hub’, a secondary feature of your profile that gives an in-depth breakdown of your analytics. 

A personal Pinterest account will give you a read on your followers and then basic levels of engagement, while a Pinterest for business account opens the door to a plethora of detailed and important statistics not only about your overall account performance but even down to the performance of an individual Pin, such as:

  • Impressions(how many times your Pin was shown)

  • Total Audience(those who have seen or engaged with your Pins)

  • Engagements (saves, closeups, link clicks, and carousel card swipes)

  • Closeups(when people view a close-up version of your Pin)

  • Total impressions of your top-performing Pins(broken down by their source)

  • Saved Pins(when someone saves your Pins to a board)

  • Link clicks(when someone clicks on your Pin to a destination on or off of Pinterest)

For business owners, access to rich and detailed analytics is a game-changer. They grant you immediate and tangible figures that can help you to pinpoint and refine your Pinterest strategy by keeping an active awareness of which Pins perform best and how your audience is interacting with them.

Not only does Pinterest for business give you analytics about your account performance, but the tool also provides crucial information about your engaged followers.

Having insights about the user habits of those engaging with your Pins (such as whether your account is more frequently accessed from a desktop computer or a mobile device) will help you map out a strategy that specifically targets the right audience.

Pinterest Ads

One of the most attractive qualities about Pinterest (especially for a small business) is that it functions as a free and organic marketing platform. You don’t need to spend in order to find an audience and drive people to your website to explore your services.

With that said, one of the main differentiators between a Pinterest business account vs personal account is that the business account gives you the option of a paid advertising service, through Pinterest Ads. There may come a time when your next launch or product push could use a boost.

One of the most valuable elements of Pinterest Ads is the feature that allows you to make ‘Target Ad’ groups. These are specific groups broken down by audience demographic (age, gender, location, and interests) that allow you to specifically target your ads to the appropriate audience. This is super helpful!

If you already know your dream client, you can create a Target Ad group that is going to get your content in front of them. If you don’t yet have a clear idea of who your dream client is, now is the PERFECT time to check out our FREEBIE: 10 Questions to Identify Your Dream Client.

Once your Ad groups are established, there are several kinds of Pinterest Ads that you can choose from:

  • Promoted Pins

    • These are Pins that are promoted to appear in the home feed and the search results of your targeted audience. 

  • One-Tap Pins

    • One-Tap Pins take the audience directly to your website with just one tap (where typically Pins would drive the Pinner to your profile first). This eliminates one step in the process of driving traffic to your website, thereby taking your potential client one step closer to booking your services or purchasing your products, which should be your ultimate goal.

  • Promoted Carousels

    • A promoted Pin with 2-5 scrollable images to expose the target audience to more of your work. 

  • Promoted Video Pins

    • Video content is taking off on Pinterest! If you have video content, investing in a Promoted Video Pin might be the perfect way to utilize this footage. 

  • Buyable Pins

    • These are shoppable Pins, with a direct link to purchase a product. Again, if your end goal is ultimately to book clients and make sales, Buyable Pins make booking your services immediately accessible to Pinners. This is huge - after all, 87% of Pinners have purchased a product that they found through Pinterest. This feature is perfect exposure for smaller businesses and new products that might otherwise find it difficult to get the attention of a large audience.

The Pinterest for Business Community 

 When weighing the benefits of a Pinterest business account vs personal account, don’t over look the value of having access to the Pinterest for Business Community. This is a community of fellow businesses (both within and outside of your niche) where you are actively encouraged to connect, share business tips, and discuss Pinterest best practice.

Whether you’re a smaller business just starting out on the platform or you’re well established, this is a fantastic way to stay educated about the latest Pinterest updates and learn how to better utilize the platform to your advantage.

A Pinterest business account is free

Not only are there tons of amazing features to help you succeed when you go with a business account, it’s also worthwhile to mention that these features are provided at no cost to you (minus ads, but we think you already knew that).

The truth is, Pinterest really wants businesses to thrive on their platform, so they’re providing as many free tools and resources as they can to make that happen. Paying an upgrade fee for a business account is one thing you don’t have to worry about when considering a Pinterest business account vs personal account.

Complying with Pinterest’s Terms of Service

As you’ve just read, there are some really amazing benefits waiting for you when you choose a Pinterest business account vs personal account. But, if that wasn’t enough to win you over, you should also know that it’s actually against Pinterest’s Terms of Service to use your personal account for business. So, if nothing else has convinced you to make the switch we’d recommend you do it only if solely to avoid running into trouble down the road that could cause your account to be suspended, or worse, shut down.

How To Set Up Your Pinterest Business Account

With all of these amazing features, setting up a business account should really be a no brainer. Now let’s dive into the specifics of how to set up your business account.

There are two ways to set up your Pinterest business account:

  1. Add a business profile to your personal Pinterest account

  2. Create a new business account (won’t be linked to a personal account)

Let’s go over the step by step instructions for both options below:

Add a business profile to your Pinterest account

  1. Head over to Pinterest.com and log into your personal account

  2. Select the down arrow in the top-right corner to open the menu

  3. Select Add a free business account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set! Easy peasy!

Create a new business account

These step-by-step instructions will walk you through how to create a standalone business account if you don’t want your business account connected to a personal account. FYI, this means you’ll always have to sign into your business account and personal account separately.

  1. Log out of your personal account (if you have one)

  2. Visit the Pinterest business account log in page to start creating your new business account

  3. Enter your email address (a business email is best), password and age, then click Create account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set!

And just like that, you have a Pinterest business account that is ready for action! We can’t wait for you to explore all of the perks and benefits that a Pinterest for business account has to offer.

As a business owner, when it comes to weighing the benefits of a Pinterest business account vs personal account, the choice is clear, business account all the way!

Once your shiny new account is set up, you’ll want to begin to optimize it using keywords so you can start showing up in the search results of your ideal client. If you’re wondering how to do that, check out, How to Use Keywords on Pinterest as a Wedding Photographer.

Источник: https://secondfiddle.co/blog/pinterest-business-account-vs-personal

When it comes to using Pinterest, there are two types accounts: Pinterest business accounts and personal ones.  If you have not decided what sort of Pinterest account you have come to the right place.  We are going to talk about Pinterest business accounts vs personal accounts, the differences between them, and when you should pick each one.

pinterest business account vs personal

What’s the Point of Pinterest?

Before we talk about the different types of Pinterest accounts, I want to talk about Pinterest itself.  You may be asking yourself “What’s the point of Pinterest anyway?”.

Now, ask yourself what is the point of Google or any other search engine?  To find information.  It is the same thing with Pinterest.

Pinterest is a search engine.  Unlike other search engines, the results on Pinterest are primarily graphics and pictures with some text description.  This is different than the lists of titles and descriptions you would get in other search engines.

There are two reasons to make a Pinterest accounts.  The first one is to find things.  The second reason is to get your things found.  This will tie into the different types of Pinterest accounts.

What is a Pinterest Personal Account?

A Pinterest personal account is what you have when you sign up for Pinterest.  You then have an option to convert it to a business account.

A Pinterest personal account is ideal if you want to find things.  Sure, you can still upload your own pins, but you won’t be able to see the statistics on the things you pin.

These Pinterest Analytics are things like impressions, views and clicks.

If you are just on Pinterest to find things, this account is perfect for you.

What is a Pinterest Business Account?

Just like a Pinterest personal account, you can pin things on Pinterest with a Pinterest Business Account.

The main difference with a Pinterest Business Account is you have access to the Pinterest Business Hub.

The Pinterest Business Hub is your at a glance view of how your account is doing:

Pinterest business hub

Beyond this at a glance view of your Pinterest account, you can also get a detailed analytics view.  

This detailed view will give you information about things like impressions, saves, and clicks to help you determine which of you Pin designs are doing the best.

You an also learn more about your audience with Audience insights.  It lets you know what the people who are seeing your pins are interested in, so you free business account pinterest better tailor your pins and your content to suit your audience.

Finally are Pinterest ads.  If you want to promote pins with Pinterest ads, you must have a Pinterest business account!

Pinterest Business Account vs Personal Account: The Main Takeaway

If you are a casual Pinterest user looking for something new to try, a Pinterest personal account is right for you.

If you are a blogger or brand owner, and want to see analytics on your Pins, then a Pinterest Business account is the way to go.

Don’t forget, a Pinterest business account is completely free and easy to get started with!  Stay tuned for more of our Pinterest guides!

Categories UncategorizedИсточник: https://techstarzone.com/pinterest-business-account-vs-personal/

17 Awesome Pinterest Tips for Ecommerce Entrepreneurs

Pinterest is an excellent marketing tool for your ecommerce business. When used effectively it can significantly increase traffic to your online store from both mobile and desktop. It is a highly flexible platform, as you can promote your content both organically and via paid promotions. That makes it suitable even if you’re just getting started and don’t have a massive ad budget.

This post looks at some of the most effective strategies and tips that can help you maximize your Pinterest marketing efforts, boost your brand authority, and drive traffic to your online store. At the end of this post you’ll be equipped with the knowledge free business account pinterest you need to use Pinterest for business effectively. 

So, let’s get started!

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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How Can Pinterest Benefit My Ecommerce Store?

Pinterest can benefit your store in many ways. Pinterest provides a way to connect directly with existing and potential customers. Using pins and boards you can create appealing content that increases your brand authority and drives traffic to your store.

Also, after partnering with Shopify, it is now possible to sell products directly on Pinterest with Buyable Pins (we will look at these more closely a little later). This makes Pinterest a valuable additional sales channel by allowing users to buy your products from directly within the app.

Pinterest by Numbers

Pinterest has great market demographics for ecommerce:

  • More than 200 million people use Pinterest every month, increasing 40% over last year,
  • Around 1 out of every 2 US millennials uses Pinterest,
  • 80% of users use the mobile app,
  • 1 out of 2 users have made a purchase after seeing a Promoted Pin.

As you can see, Pinterest is a great way to reach mobile users with your products, especially in niches such as fashion, beauty, and lifestyle, millennials are a key target audience.Promoted content also has a high success rate on the platform, making paid campaigns worth the ad spend.

And for Shopify store owners the stats just keep getting better:

  • The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
  • Pinterest is the #2 overall source of all social media traffic to Shopify stores.
  • 2M people pin product pins per day
  • 93% of Pinterest users use the platform to plan purchases.

With these kinds of numbers, store owners that don’t include Pinterest in their marketing strategy may be missing out on a great traffic source, especially when using Pinterest for business. 

Setting up Pinterest: First steps

While this guide offers many universal tips, we recommend starting with this section first. By setting up your Pinterest account in this way, you can maximize your benefits from the other tips in this guide.

1. Get a Pinterest Business Account

The first thing you will want to do is get a Pinterest for Business account. It’s free to upgrade from a normal account, and it adds a whole lot of extra functionality. This includes Pinterest ads and analytics: you can see how users interact with your pins and promote your content.

To get a Pinterest business account click here and enter your business name and email address. If you already have a Pinterest account, you can simply hit the upgrade account button and complete the steps above.

2. Claim Your Website

This step is important for three reasons. It allows you to do the following:

  • Website analytics data – this allows you to see how pins from your store are performing.
  • Featured logo – your profile picture or store logo can be added to all your pins.
  • Early access to new tools – Pinterest give priority to cool new features to users who have claimed their site.
  • Pinterest SEO advantage – claiming your site can improve your rankings when users search within the app.

For Shopify users it’s really simple to claim your website:

  1. Click your Pinterest profile image and then, Settings > Claim Website.
  2. Select the Add HTML tag option, copy the whole thing.
  3. Head over to your Shopify admin panel.
  4. Click online store > themes > actions > edit code.
  5. Click theme.liquid and paste the full meta tag directly after the <head> tag.

(More detailed instructions here).

3. Enable Rich Free business account pinterest Pins allows you to add extra information to your post, including price and seller information. Shopify is automatically set up to be able to use Rich Pins.This means you only have to enable them on Pinterest. To do this, follow these steps:

  1. Copy and paste a specific product URL into Pinterest’s Rich Pin validator.
  2. Add .oembed to the end of the URL.
  3. Click validate and then click apply.
  4. Rich Pins will be enabled within 24 hours.

It may take up to 24 hours for your Rich Pins to appear. (If it takes longer than this, you may want to check that you followed the step correctly.)

If you have any trouble with the steps above, please refer to this guide.

4. Use Buyable Pins

Buyable Pins allow users to purchase your products without leaving the Pinterest website. Many Shopify users have been enjoying impressive success with Buyable Pins:

  • Flyaway Bluejay were able to boost sales 20% and store traffic by 28%.
  • shophearts were able to boost sales by 15% and store traffic by 20%.

Please note that buyable pins are currently available to users in the U.S. on Desktop, Android, and Apple mobile devices.

Top Tips for Getting Sales with Buyable Pins

Make Multiple Pins for the Same Product: Try changing the angle of the product photo and playing with the description. Check out this handy guide to learn how to take the perfect product photo.

Test Pins in Secret: Use a secret board to make sure your Pin looks great before you publish. When you’re happy make the board public. This avoids missing descriptions or non optimized photos being made public.

Emulate Successful Product Photos: Check out successful brands in your niche. How are they presenting their products? Scan through a similar brands photos and look at the background, whether the photos is zoomed, if the company logo is included or text overlay is used. If you can identify a trend that is working in your niche, try and replicate this in your own Pins.

Note: not all products are eligible to be made into Buyable Pins. The following cannot be sold:

  • Customizable products.
  • Non-physical goods, like digital downloads.
  • Adult products and services.

Each Buyable Pin must point to a specific product page at your online store. The following types of URLs do not work for Buyable Pins:

  • URLs that lead to category pages.
  • Shortened URLs.
  • Redirects.
  • URLs with primary domains that don’t match the website listed on your Pinterest profile.

5. Use Rich Pins

There are currently four types of rich pins on Pinterest: product, recipe, article and app. We are mainly interested in product and article rich pins when using Pinterest for Business.

Rich Product Pins

As you know from the previous tip, you cannot create buyable pins for all products. This is where Rich Pins can help out. Using a Product Rich Pin the price and brand of your product can still be displayed. This example from shophearts illustrates a Product Pin on a mobile device. The additional information includes that the product is in stock, the price, and where the user can buy the product.

 

However, it’s important to note rich pins are not buy enabled. This method should be used if you would prefer to drive traffic to your store, rather than sell directly on Pinterest.

If you want to also sell directly on Pinterest you should use the Buyable Pins method as described above.

Rich Article Pins

Another strategy for using rich pins is to boost organic traffic through Rich Article Pins. If you have a blog as part of your marketing strategy, it is worth repurposing your content on Pinterest. This can boost organic traffic. While bank of america mortgage loan status strategy is not as direct as using product pins, it’s worth it because it is very time effective.

In general, you need to create (if your hero image for your blog post is not descriptive enough on its own) an image that summarizes your blogpost and grabs a users attention. List style articles work well for this purpose.

Once you’ve created your image you can create a Rich Article Pin. This will then feature the image, headline, article description, the publisher (your store/blog), and a “Read it” call to action. This article then links to your blog/store driving organic traffic. In this example, a blog article has been turned into an Article Rich Pin. The cover image visually describes the content of the article and relates to what this user is trying to sell – scarves.

6. Keep Your Product Links Up-To-Date

You should always make sure that your links work when you’re using Pinterest for business.

There is nothing worse than a user finding one of your awesome products only to be hit with a 404 error page because you removed the product from your store.

Using Buyable Pins can be a great way to keep track of this, as the Buyable Pin will not be displayed if a product is out of stock.

7. Optimize Your Image Ratio

Pinterest’s vertical aspect ratio guide says:

  • Vertical Pins take up more space and tend to stand out more
  • The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high
  • Square images—600px wide x 600px high—can work well, too.
  • Pins longer than 1260px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup.
  • Pinterest optimizes Pins that fit within these preferred aspect ratios.”

So tall images work well and the optimum size that we recommend is 900px by 600px. However, you can experiment with making your images even longer to take up more space like the example below.

A good example of long vertical images that do well in Pinterest are infographics.

If you’re interested, check out this awesome guide on how to make infographics for you online store.

8. Promote your Free business account pinterest you have a Pinterest business account and have claimed your website as in the first 4 steps, then you can advertise on Pinterest.

Promote your best performing products to increase engagement and return on ad spend. Simply click on the Pin you want to promote and fill in the ad campaign details. This works in a very similar way to Facebook ads. You can set a daily budget and define a target audience based on interests.

And yes, you can also promote Buyable Pins. Promoting Buyable Pins turns Pinterest into a fully fledged ecommerce channel, from advertising to sale all within the platform.

9.Use Discount Codes

Add a discount code to encourage buyers to take action when you’re using Pinterest for business. The discount code can be added to the product description or as a text overlay and can work well for Buyable Pins, Rich Pins, and normal Pins.

10. Divide Your Products into Boards

Just like a successful ecommerce store, high performing Pinterest users typically segment their products by using boards.

We recommend that you create a board for each category of product.

Additionally, you can also create seasonal boards e.g. winter, Christmas, or summer-themed products.

This helps users find what they are looking for quicker when you’re using Pinterest for business.

11. Optimize Your Pinterest Pins & Boards with Keyword Research

Make sure your board names are on point.

Also, treat each Product Pin (Rich or Buyable) like you would a product description.

In general it’s best to avoid terms that are too generic.

Things like “girly stuff” or “guys stuff” are too vague.

Be more descriptive. Split your products into boards based on product category.

12. Add Some Text to Your Images

Text overlay can help your Pins stand out in a sea of textless images. Text overlays can work well for infographics, list type articles. Quotes also work really well for this purpose.

Canva is a very useful image tool that can be used to add text overlay when you’re using Pinterest for business.

13. Curate Content from Other Users

Pinterest users appreciate great content.

As a store owner, you know your audience and what they link. If you see great content then share this with your audience.

Note: remember to share content that is focused around your products; don’t promote products from direct competitors. Instead, share ideas that will inspire your audience to use your products.

14. Try Using Zoomed Images

Track Maven found that zoomed in images are more engaging.

For example, brands like L’oreal tend to use zoomed in images of features to market their products.

Based on Track Maven’s data, images that contain 40% or more background receive 2 to 4 times fewer repins.

Try this tactic out with your own product photos.

Also be sure to check out this handy product image guide to ensure chase freedom credit card travel insurance benefits are up to scratch.

15. Leverage Your Pinterest Analytics Data

As a Pinterest for Business user you have access to analytics. Make a habit of regularly reviewing how your Pins are performing.

Your analytics review includes:

  • Organic pin performance
  • Paid promotion performance
  • Buyable Pins interaction

These numbers can help you make smart marketing decisions.

If a particular pin is not performing, try creating 3 or 4 variants of the same pin. These variant pins could include different products photos (e.g. from different angles) and altered product descriptions.

Test these variants and see which performs the best. Once you are confident you have found an organic pin that performs well, consider promoting this pin as a Buyable Pin.

Equally if you have found a paid pin that performs well, increasing your ad spend on this pin and dropping the low performing campaigns

By looking at how your users interact with what you post and share, you can narrow down categories that do particularly well. For example, if you own a women’s’ apparel store, perhaps fitness/lifestyle apparel outperforms other categories. If you identify a trend like this, consider focussing your marketing efforts on this Pinterest board.

16. Check Out These Apps

There are plenty of great apps that can help speed up your marketing workflows. These are just a few of the best:

  • Social Media Stream – Allows you to insert a live Pinterest stream feed onto your Shopify website so people can see what you’ve been pinning.
  • Outfy Social Media Promotion – Automated Pinterest posting, linking product collections with your Pinterest Boards.
  • Social Autopilot – Automatically Pins new products to your Boards.

Want to Learn More?

Do you have your own Pinterest marketing strategies? We would love to hear about them in the comments below!

Источник: https://www.oberlo.com/blog/pinterest-for-business-tips

Have you ever thought about using Pinterest to market your business? With all the frenzy around Instagram and Facebook, many marketers forget about this network. But if you keep avoiding Pinterest, be sure that you’re missing a great potential to promote your brand globally!

Pinterest works similar to many other social networks but it also has its unique features to offer to business owners. We are going to change your opinion about Pinterest marketing and convince you that this social network is a must for your business. Read the article to know how to start your marketing campaign on Pinterest and see how top brands use the network for their success.

Why Use Pinterest Marketing?
What do You Need to Know to Work with Pinterest?
Top Pinterest Business Account Examples
How to Set Up a Pinterest Business Account
How to Use Pinterest for Marketing: Top 10 Tips

Why Use Pinterest Marketing?

You may think that using Pinterest for business marketing is the wrong decision since the network is not popular enough. Well, you’re mistaken. Pinterest is the fourth most popular social network in the United States after Facebook, YouTube and Instagram and a number of its active users is rapidly growing [1]. Over 200 million people use Pinterest monthly to share their thoughts and ideas.

We’ve have taken part in over 600 ecommerce projects and assure you that almost all our clients have a Pinterest business account. Brands like Kenzo, Artipoppe, Starbucks, AMIClubwear, Amazon and others use Pinterest to showcase their products and engage more customers. But why Pinterest is a great choice for digital marketing?

According to the statistics, over 75% of Pinterest users discover new brands and products through this social network while over 80% turn to Pinterest when they don’t know what to buy [2]. On top of that, Pinterest is a must for brands that target their products primarily at women since the network reaches over 80% of women 25-50 years in the U.S. It is more than on Instagram, Twitter and Snapchat. Women use Pinterest to plan purchases and pick stores for that purpose, check home design ideas, look for inspiration to plan birthday parties, vacations and other things [3].

Over 50% of women say that they’ve purchased accessories, watches, jewelry, beauty products and clothes from brands that they have found on Pinterest. Do you still think that marketing on Pinterest is not worth your time?

Why Use Pinterest for Business

What do You Need to Know to Work with Pinterest?

How to develop a Pinterest marketing strategy. You need to know that the network users have their own slang and there are also some interesting features that make Pinterest stand out among the other social networks. To simplify your marketing journey, we clarify all the main terms and functions.

What is Pinner?

Pinner is a person who uses Pinterest saving and pinning images.

What is a Pin?

Pin or Pinning is a content shared on the network as well as the act of posting or uploading photos to the board – posting page with all of your pins.

What are the Pinterest Boards?

Unlike Facebook or Instagram, Pinterest organizes posts of its users on boards. So, the Pinterest board is a collection of pins saved by a user. Each board usually has its own theme like interior design, fashion, marketing and others. Moreover, Pinterest offers several types of boards with different functions:

  • Group Boards are similar to ordinary boards. The only exception is that more than one user can add content there.
  • Secret Boards can be viewed only by its creator and people invited to collaborate.
  • Protected Boards accommodate promoted pins which are available only to advertisers. Pins on such boards won’t be shown on profile pages.

What is RePin on Pinterest?

RePin is an action of a Pinterest user. When Pinners are interested in a certain photo on your board, they can pin the same one on their boards.

What is Pinterest Pincode?

Pincodes are a sort of special QR codes that you can create to unlock your profile and business boards on Pinterest. Pinners can scan the code to proceed directly to your board.

What is Shop the Look Pin?

Shop the Look is a useful tool that helps people search for decor and fashion Pins. Such Pins have dots connected to different parts of the outfit or furniture in a room. People can click on these dots to search and buy the exact same or similar goods.

How to Use Pinterest Lens

Pinterest Lens is a visual search device that helps to detect different objects in reality and then it suggests related ones on Pinterest. Like Shazam searches for music, Pinterest Lens finds clothes, jewelry and other stuff on the network. All you need is to focus a zoom of your camera on a needed object, snap a picture and explore.

What are Promoted Pins on Pinterest?

A Promoted Pin is a paid advertisement on Pinterest. You pay to place this Pin where people are more likely to see it. Such Pins can target certain demographics and locations, helping to reach customers who search for products and services you offer.

Top Pinterest Business Account Examples

If you have never used Pinterest for marketing before, you may feel overwhelmed and confused about the general idea of how a proper Pinterest business account is supposed to look. But you don’t need to worry. We want to help you to become an advanced Pinterest marketer by introducing the examples of brands and businesses that already make a profit on the network. Let these top accounts inspire you!

Ziploc

Ziploc is an eco-friendly brand that produced resealable containers and zipper bags. Ziploc is one of the greatest examples of a business Pinterest page that has turned a marketing campaign into genuine art. The company was one of the first to use Promoted Pins and successfully increased its engagement rate as a result. What is Ziploc’s strategy? The company knows how to make a profit on Pinterest trends – health and cooking. Ziploc places its Promoted Pins in the long feed of picnic hacks, favorite recipes, easy-to-make snacks and healthy meals. So, when pinners are searching for these pins, they see Ziploc products among them.

Pinterest business account Ziploc

BuzzFeed

BuzzFeed is an American media and news company that effectively uses digital media to market the brand. Its Pinterest page has over 10 million views per month and it serves as a good example of successful digital marketing. The company uses Pinterest to drive traffic between their website and business account. How? BuzzFeed turns their posts into interesting and exciting content with an eye-catching thumbnail-sized pin. They use their images from their signature listicles as the main picture on a BuzzFeed kemba financial credit union atm. This encourages Pinterest users to click on the pin and read the article.

Pinterest business account BuzzFeed

Casper

Casper is a producer of one-size-fits-all mattresses that successfully advertises the brand on Pinterest. The company sells only three types of products but its t and d auto Pinterest boards help it to make money. Casper creates humorous boards which are related to their products in some way like Lazy Sunday, Pillow Talk, Epic Beds and more. Their boards are a perfect mix of ads and creativity with the Casper mattresses, pillows and sheets at heart. Great strategy, right?

Pinterest Business Account - Casper

AMIClubwear

AMIClubwear is an online retail store of trending and hot styles. The company has almost 4 million visitors per month and promotes its products on Pinterest, having turned their boards into catalogs with clothes and shoes. Their boards are divided into collection and types of clothes like bikinis, clothes with flag print, neon collection and others. AMIClubwear takes advantage of all the useful tools that Pinterest offers for marketers, including Promoted Pins, Shop the Look and others.

pinterest business account AMIClubwear

Ben & Jerry’s

Ben & Jerry’s is an American manufacturer of ice cream, sorbet and frozen yoghurt. You probably imagine that their page is loaded with images of ice cream and any other desserts. Well, you are not entirely wrong. Like many other Pinterest business accounts, Ben & Jerry’s use their boards to showcase products in a unique way. But they try not to promote and sell their products through Pinterest, their strategy is to educate customers about the company. On their boards, you can find the history of Ben & Jerry’s foundation, people who used to run and are running the business now, the company’s tastes and more. Ben & Jerry’s strategy roots in communication with consumers and it does work!

Pinterest Business Account Ben & Jerry's

How to Set Up a Pinterest Business Account

Feeling inspired enough to create a Pinterest business account? The network offers three free ways to set up an account but here we will focus on creating one from scratch. If you already have a personal account and want to turn it to business, the guide will be useful too, since many steps are the same. On top of that, if you already have a personal Pinterest account, you can link up to 4 business profiles to it. Well, how to set up a Pinterest business account?

Step #1. Go to pinterest.com/business/create.

Step #2. Choose the language, location and fill the brand name. Pick a description that fits with your business like Local Retail Store, Blogger, Influencer and others and enter a link to your website.

Step #3. Connect your other business accounts to Pinterest, such as Instagram, Twitter or YouTube and click Create an account.

Step #4. Edit your Pinterest account by clicking on the pencil icon near to your brand name. Choose your profile and cover photos, fill out the about section and don’t forget to save the changes.

Step #5. Create boards, Pins and try Pinterest advertisement functions to promote your business.

Finally, your Pinterest business account is ready and you can start promoting the brand on the social network. The only thing free business account pinterest need to know is how to market your brand and products on Pinterest. If you want to learn some useful tips, keep following the article and get all in detail.

Pinterest Business Account Creation

How to Use Pinterest for Marketing: Top 10 Tips

When your Pinterest business account is complete, you need to find a way to make it stand out among millions of others and make your profile easy to recognize. Pinterest, like any other social network, has its own customization features and tools for both business owners and regular users. To help you start the Pinterest journey correctly, we have decided to create a list of proven-to-work Pinterest marketing tips. So, let’s dive in!

#1. Use proper images. Pinterest pages are full of colorful and creative images but here you also need to care about their size. The network automatically scales all images but you are to choose the dimensions. The image in the right dimension will represent your products better and catch the eye of users. We recommend to use vertical photos from 2:3 to 1.3:5 dimension to showcase your Pins in the best way.

#2. Pin Descriptions. While visual effects prevail on Pinterest, written information might be the key factor for pinners in making a decision whether to purchase the product or not. The main idea here is to understand what and how to write. Having analyzed top accounts, we advise using from 150 to 300 words in your pins’ descriptions. It will help to catch the attention of users and explain what you promote and sell.

#3. Use Pin it for Later links. Let your followers pin posts from your page onto their own boards. Create Pin it to later links and users will assist in marketing your brand. To do it, attract the pin’s URL that you want to save, add it to the post on social networks, explain what it is and use the phrase Pin it for later. This is a great way to drive traffic to your Pinterest business account.

#4. Use Keywords in Promoted Pins. Using the right keywords is a must if you want to cover a wide audience. Using Promoted Pins, add keywords that your target audience searches for to let your pin appear in different boards. We recommend using from 20 to 30 long and short keywords per pin. It is enough to help your pins be noticed by the right audience and your posts will not look overloaded with keywords at the same time. Your pins will appear in search results when people look for products similar to yours. Boost conversion rate!

#5. Put Price in Description. What is the main thing people want to know to decide to buy a product? Its price. Add this information in pin’s description. Many people lose interest in a product or decide to shop somewhere else when they cannot access the information about its price easily. Adding a price to your pins, you can increase sales at your online store.

#6. Create Collaborative Boards. We have already mentioned that one board can be used by several people. So, you can use this feature to fuel up your digital marketing strategy. Our advice is to create a guest board and invite an influencer to pin there. Such board has lots of benefits, your content will be more diverse and seen by different customer groups – your pins will be visible among the influencers’ followers.

#7. Schedule Pins. The more posts, the better is not always the right approach. We assure you that posting lots of pins every day, you will exhaust your audience. Try to make up a Pin Schedule to control your content and post free business account pinterest pin at least 2-3 a day. Following the schedule, you will be able to keep your content on track.

#8. Use Pins with text. How to make users stand out and look at your pin? Text overlay on images can be helpful. You don’t need to write a lot. The text shouldn’t make up the whole pin. Use simple and short phrases to prove why your content and products are valuable. Also, make sure that the colors of the image correlate with the text.

#9. Use Rich Pins. Specifically for business accounts, Pinterest provides Rich Pins. What is it? It is a function that makes pins more dynamic. Such pins automatically provide information about the account. They can include location, app, products and other information. With Rich Pins, you will be able to boost sales by telling people more about you and brand.

#10. Pin Light over Dark Images. Choosing the right and appropriate image is the key to success. You need not only to choose the right image dimensions and text overlay but consider the colors you use as they have a vital influence on the engagement. Statistically, pins with light-colored images are repinned by other users more often. The same situation is with warm colors like yellow or red. Posts with these colors are more likely to be repinned than blue or black pins. If you strive to capture attention as fast as possible, use contrasting light colors.

Conclusion

Hopefully, now you won’t deny that Pinterest social media marketing can change your business and drive the traffic. The network provides a variety of tools and tips that you can use to empower your digital marketing. It is a cost-effective way to increase your brand awareness, boost conversions, reach the global market and, finally, sell more and more.

Do you use Pinterest for marketing? Try our Pinterest marketing tips and share your experience in the comments below!

[1] https://blog.hootsuite.com/pinterest-statistics-for-business/
[2] https://www.digitalinformationworld.com/2019/11/pinterest-q3-2019-monthly-active-users-322-million.html
[3] https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/12/how-to-leverage-pinterest-for-your-businesss-marketing-plans/#41b7015e2e69

Igor Dragun

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Источник: https://belvg.com/blog/how-to-use-pinterest-for-business.html
free business account pinterest

Free business account pinterest -

Pinterest Marketing 101: How to Successfully Promote Your Business on Pinterest

If you’ve mastered one social media platform, it’s an easy trap to believe you’ve pretty much conquered them all. There are a few overlapping best practices, after all, between sites like Facebook, Instagram, and even YouTube.

And then Pinterest came along and threw a wrench in those plans.

Pinterest is a popular and valuable channel for almost any small business, though makers and marketers alike are often puzzled by Pinterest because it's so different from more conventional platforms.

In this starter guide, we’ll outline all of the fundamentals of using Pinterest for marketing, including how to set up your profile, how to optimize your pins, how to advertise on the platform, and, last but not least, how to measure your results.

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What is Pinterest?

Pinterest is a social media platform that lets users (“pinners”) save pins that contain links, descriptions, and images onto different boards for later use. It’s a big visual search engine where people can find ideas for recipes and style inspiration, and even shop the brands they like. 

Pinterest has become a place where people feel good, with eight in 10 users saying the platform makes them feel positive. 

Users can create Pinterest pins by uploading images and links manually, stumble across pins they want to see in their feed, or find pins they’re looking for via search. The latter two are great opportunities to market to future customers.

Pinterest marketing example

Pinterest is designed to store ideas and inspiration in a way other social media sites aren’t. Users are encouraged to organize what they find into different board names for easy navigation, and most pinners are primarily on Pinterest seeking and saving what they want to see—they generally don’t care if other people see what they’ve tagged or archived, because the platform’s just not about generating discussion or exchanging information.

Think internal versus external motivation. It’s why Pinterest has the option to create “secret” boards, which are private and can only be viewed by specific individuals who are given access.

How effective is Pinterest for marketing?

If you’re wondering why creating a Pinterest marketing strategy is worth the effort for your online store, check out the following reasons:

It has a growing international user base

Pinterest is the 14th most popular social network, with more than 478 million active users. While this number isn’t quite as big as other social networks, it’s growing. Pinterest’s quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities. 

Q1 2021’s user figures showed a 30.2% year-over-year increase. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year.

Pinterest can be a marketing powerhouse for online stores. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and that’s partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.

There’s a place for every brand

Ninety-seven percent of searches on Pinterest are unbranded. This means users don’t search for particular brands when browsing the platform. Instead, they are looking for inspiration and discovering new ideas. 

98% of people polled by the brand say they try new things based on what they find on Pinterest. 

Brands can target buyers who are in the early stages of the purchase process, getting their product in front of them at the right time. You don’t need to hard sell on Pinterest. 

Ideal for product discovery

There are over 240 billion pins saved by users on Pinterest. So just what is everyone pinning about and what purpose do these pins serve? The majority of folk use them for product discovery. In fact, 80% of weekly pinners say they’ve discovered a new brand or product while browsing Pinterest. 

After relaunching our new site in June 2021, we took the opportunity to overhaul our Pinterest to provide people with relevant, engaging, product-centric content. We decided to make all our items available through Pinterest, so users could pin them on their boards. This made it easier for people to find AreYouGame, start the purchasing process, and spread product awareness. With this approach, we went from zero impressions to almost 700,000 in four months!

Meghan Rogers, Digital Marketing Manager at AreYouGame.com

People use Pinterest to plan for the future. With a solid Pinterest marketing strategy, you can find and reach your audience on the platform. Pinterest provides interactive insights to go deeper into your audience demographics, interests, and behaviors, making it easy to tailor ads and create more effective pins. 

It’s become a place to shop

Pinterest recently reported, “Shopping ad revenue once again grew faster than our overall business and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 [of 2020].” This indicates that people aren’t just engaging with content on the platform, but they are also checking out.

Shoppers on Pinterest spend twice of much times on the platform per month than people do on other platforms. You can combine free shopping tools and paid campaigns to reach your audience. 

Pinterest found when brands add Shopping or Collections ads to their Pinterest mix, they see three times more conversions and a two times increase in return on ad spend. 

Product pins connect to your Shopify product catalog. Once you upload it, you get a Shop tab on your profile and people can find your products more easily. Users can also browse shoppable pins in the Shop tab of their search screen.

product pin

What types of businesses should use Pinterest?

Many businesses have the potential to get meaningful results from Pinterest, especially online stores selling physical goods that can be photographed.

Business-to-consumer (B2C) companies in general have a much easier time on Pinterest than business-to-business (B2B) companies, but that doesn’t mean it’s impossible for the latter to get traction on the platform. 

Let’s take a closer look at who typically uses Pinterest today.

Who uses Pinterest?

Women have historically used Pinterest more than men, and with greater frequency. While that’s still mostly true, the number of men on the platform is growing quickly. Women now make up 60% of the platform’s users, while younger men are beginning to join the platform.

Take a look at this info provided by Pinterest:

  • Male pinners and Gen Z pinners are up 40% year over year
  • 35% US millennial pinners are up 35% year over year
  • 45% of all pinners have household incomes of more than $100,000 annually

The household income statistic is crucial because it suggests Pinterest attracts users with a higher disposable income. This is reflected in additional data from Pinterest for Business, which shows that pinners are more likely to spend (and spend more) on everything from food to luxury goods.

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Set up your Pinterest profile for success

The first step to marketing on Pinterest is setting up an effective profile. Your profile lays the foundation for the rest of your marketing, and you’ll save a lot of time by getting it right now versus trying to “fix” everything later.

Make sure you set up a business account for your store instead of a personal one—this will give you access to Pinterest analytics, rich pins, and other advertising and marketing tools exclusive to business profiles. 

There are a few ways to create a Pinterest business account:

  1. Convert a personal account to a business one.
  2. Create a linked business account.
  3. Create a new business account.

Convert a personal account to a business one

If you already have a personal profile and have followers and content saved to it, you can convert it to a business profile. You can switch back to a personal account any time. 

  1. Log into your personal Pinterest account.
  2. From the top right of your screen, click the directional chevron down icon, then click Settings.
  3. From the left side navigation, click Account settings.
  4. Scroll down to Account changes.
  5. Under Account changes, find Convert to a business account.
  6. Click Convert account.
  7. Fill out the fields to Build your profile, then click Next.
  8. Fill out the fields to Describe your business, then click Next.
  9. Select if you want to run ads, then click Next.
  10. Select where you’d like to start, or click the X icon to go to your converted Pinterest business account.

Create a linked business account

A linked business account connects your personal and business accounts. You’ll log in with the same email and password and can easily switch between the two. 

  1. Log into your personal Pinterest account.
  2. From the top right of your screen, click the directional chevron down icon, then click Add account.
  3. Under Create a free business account, click Create.
  4. Click Create a linked business account.
  5. Click Create linked account.
  6. Fill out the fields to Build your profile, then click Next.
  7. Fill out the fields to Describe your business, then click Next.
  8. Select if you want to run ads, then click Next.
  9. Select where you'd like to start, or click the X icon to go to your linked Pinterest business account.

Create a new business account

If you want to create a new business account not connected to a personal one, do the following. 

  1. Head to Pinterest and create a business account.
  2. Enter your email, create a password and enter your age.
  3. Click Create account.
  4. Fill out the fields to Build your profile, then click Next.
  5. Fill out the fields to Describe your business, then click Next.
  6. Select if you want to run ads, then click Next.
  7. Select where you’d like to start, or click the X icon to go to your new Pinterest business account.

Once you set up a business profile, you can choose the next steps. Choose between: 

  1. Importing products from your Shopify store
  2. Running ads
  3. Showcasing your brand

Setting up Shopify profile

Create your Pinterest marketing strategy

Set goals

What do you want from your Pinterest marketing efforts? According to the 2021 Sprout Social Index, the most common goals for social include increasing brand awareness (58%) and community engagement (41%). Whether you want to grow your following or make sales, defining your Pinterest goals are the first step in achieving them. 

Setting goals are impactful for any marketing strategy because they let you look into your market and evaluate your businesses position. It offers a blueprint to identify strengths, find areas to improve, and track progress.

Realistic goals for Pinterest include:

  • Increase brand awareness, or get your name out there. Building awareness means publishing content that builds trust and shows your personality, not just posting promotional messages.
  • Generate leads and sales. Pinterest helps people find products and connect with brands. You can direct traffic to your website, where you can control the experience, get email sign-ups, etc. Or you can sell directly on Pinterest through product pins. Knowing your conversions and URL clicks helps you determine social media ROI. 
  • Build your audience. Finding different ways to get new Pinterest followers and introduce them to your brand. It also means having conversations with followers and taking advantage of industry trends. 
  • Boost engagement. The Sprout Social Index shows that 46% of consumers think brands that engage with their audience are best in class on social media. Experiment with messaging and content on Pinterest to grab the attention of your followers. 

Choose one or two goals above to start. Keeping it simple will help you stay focused and create content that achieves business goals. Set goals that are “SMART” (specific, measurable, achieve, relevant, timely). For example:

Improve Pinterest ROI 

Increase revenue from Pinterest 10% each quarter until end of year

Precise goals give you clarity around what needs to be done. It also keeps you organized and helps you plan better strategies that get results. 

Research your target market

Pinterest marketing truly starts with knowing your target audience. Spend time researching the different demographic data and observable patterns to build an image of your ideal Pinterest user. This will help inform your content creation and develop a tone and voice that resonates with them. 

If your business naturally focuses on a specific market (like dog owners), your job is already easier than trying to appeal to a broad audience on Pinterest. Here’s what we know about Pinterest already: 

Food and drink and home decor are the most popular categories on Pinterest. With health and fitness, women’s fashion, and health and beauty falling closely behind. 

Learn about your brand’s specific Pinterest audience. Look at what competitors are doing on Pinterest. As you begin posting and interacting on the platform, you’ll collect audience data that can be reviewed through Audience insights via Pinterest Analytics. It’ll give you real-time information on who interacts with your pins so you can better plan future marketing and ad content. 

Fill out your Pinterest business profile 

If you need to update any information, click on the pencil emoticon in your Business hub to edit your profile.

business hub

When creating your profile, keep your branding consistent with your site and other social media profiles. Match your username to your other usernames on sites like Facebook or Instagram if possible. You should also use the same logo for your profile picture, as it will make your business easy to recognize.

Setting up public profile

After filling in your information, click “Claim” in the left side navigation bar. On this page you can claim different business assets, such as your website, Etsy, and YouTube channel, and install the Pinterest app on Shopify.

Claim your website on Pinterest

Organizing your Pinterest boards

Board organization is key for several reasons, one being that if you break boards down into niche subsections you’ll get more followers. Here’s why:

  • You’ll be optimizing for more keywords users are searching for, which makes you easier to find.
  • Niche interests get a lot of attention on Pinterest, so niche boards will be more relevant to members of your target audience.
  • Users are quickly able to see what your board is about and if they’re interested.

Use separate Pinterest boards to market different types of products and to different audiences. You can also create sections, which are essentially boards-within-a-board to make organization easier.

Pinterest profile example

Want to see how this might look in practice? A jeweler could organize their Pinterest into the following boards:

  • Birthstone Jewelry, with sections for each month
  • The Meaning of Gemstones, which contains blog posts and on-site resources about the symbolic meaning and history of different types of gemstones
  • Engagement Rings, with sections sorted by style
  • Men’s Watches, with sections for different brand names

Take keywords into consideration

We’ll talk about keywords several times throughout this guide because they’re an essential part of marketing on Pinterest—and that’s all because of Pinterest’s search feature.

Pinterest is a unique platform because the SEO and social hybrid are ripe for shopping.

Lauren Petrullo, founder of Mongoose Media

Pinners commonly use the site to research buying decisions, and even to make direct purchases. You want to make sure your pins are showing up when they’re looking for products like yours. A good way to do this is to optimize for different keywords within a single pin.

Use relevant keywords in the pin description that align to the page you are linking to. This helps Pinterest serve your content to the most relevant audience on the platform. These keywords should preferably be placed at or near the beginning of the description for maximum impact.

Patrick Crane, founder of Love Sew

Let's say you sell a subscription service for dog toys like BarkBox, but for the purpose of this example we’ll make up a name and call it WoofCrate. You might have a description that reads something like this:

Have dog toys delivered to your door once a month, and spoil your pup with gourmet dog treats.

💡 Tip: If you aren’t sure what keywords to target, one strategy I like to use is to go on the Promoted Pins creator and use its keyword suggestion feature. You type in a general keyword you’re trying to target and it provides similar suggestions with an estimation of how many searches they receive per month.

finding keywords on Pinterest

Decide on your content mix

There are various types of content that perform well on Pinterest, so we’ll take a look at the different formats and how best to use them.

Note that all pins must link to another site and include a visual component, and all links should point to the most relevant page. You typically want to avoid sending people to your catch-all homepage.

Product Pins

Pinterest product pin example 2

Product pins contain pictures or videos of specific products, which then take users directly to the site to purchase. These are among the most popular types of pins, and they’ll be what gets you the best ROI, easily.

These pins are enriched with metadata and formatted to let people on Pinterest know they are shoppable. For example, a pin could say “Bestseller” if it’s a most-purchased item in a Pinterest product category. It could also read “Popular” if it’s the most clicked product on Pinterest. These labels don’t reflect your individual sales activity. 

popular pin

Blog posts and content

pin for blog post

Blog posts have the potential to do very well on Pinterest. You’ll want to keep best practices in mind for your main image, which includes using text on the image itself (tools like Canva can help) and writing a description that explains why the article is worth a reader’s time.

Infographics

Infographic on pinterest

As infographics are inherently visual, they fit right in on Pinterest. Make sure your infographic meets the standards that work best on the platform or it could show up as too small to read.

Videos

Videos are becoming more popular on Pinterest, and you can import videos directly from YouTube if you’ve already built up a channel there. Autoplay videos are currently only for promoted pins, but if you’re able to offer value to pinners, you could build a following with video content. Tutorials and DIY videos generally perform well on Pinterest.

Story Pins

Story Pin

Story pins are a newer type of pin that let you tell stories with video, voiceover, images, and text overlay. Think of them like Instagram Stories that last longer. Story pins can be saved to boards for later and are discoverable over time. 

Text on Pinterest: What part does it play?

Visual content on Pinterest will always take center stage. Users are, after all, presented with a swath of images all squished together, and they scroll until something jumps out at them.

That doesn’t mean text is never useful. Quite the opposite: while the visual part of a pin will catch a user’s eye, the description can determine whether or not they decide to click. Just as important, it can help the right users find your pins.

Pinterest offers only a few seconds to grab the attention of your prospective customer with one image. For this reason, it is crucial to put intentional thought into how your one image can best lead your customer to your website, and eventually your purchasing page.

Boye Fajinmi, TheFutureParty

Users will never even see your image if you don’t have the right keywords and copy to tell them (and the Pinterest algorithm) what you have in store. Pin descriptions, board descriptions, profile descriptions, and board titles should all creatively include keywords for that very reason—but avoid writing copy that looks and feels like low-effort keyword stuffing.

For best results, your pin descriptions should:

  • Be front loaded. While pin descriptions can contain up to 500 characters, users will only see the first 75 to 100 characters unless they click. Put the important stuff that establishes context and value to increase clicks up front.
  • Read naturally. Keywords are important, but you don’t want to sacrifice creativity or overwhelm users. Pin descriptions that are nothing but a series of keywords can be off-putting and will discourage people from engaging with you.
  • Sell the pin. Users can see that ridiculously cute t-shirt your store is selling is their style, but a description that lets them know it’s premium organic cotton and that you’ll donate a portion of the proceeds can be what tips the scales and encourages them to purchase. Again, Pinterest is visual, but compelling copy will always matter.

Choose a publishing schedule 

Publish continuously on Pinterest. There’s no hard rule for how many pins you should post per day. Some sources say one to five, while others claim between 15 and 25 is ideal. The best way to think about it is like any other social media channel: pin too little and you may lose followers’ interest. Pin too much and you risk overwhelming them. 

Start with what you can manage based on time and new content ideas. As you post, you can later tweak your strategy according to insights from Pinterest Analytics. If you see posting five times per week during the day shows better reach and engagement, post more in that time frame. If other times show less favorable results, test different times and pin frequency. 

Use a social media management app to schedule pins and make your life easier. Two popular apps include Sprout Social and Tailwind. They’re good for automating the hard parts of Pinterest marketing so you can grow faster.

Run Pinterest ads

Promoted Pins are Pinterest’s system for advertising. They run in an auction style, where advertisers bid to have ads shown to their target audience.

With promoted pins, you can pay to have your pins show up in users’ feeds when they’re browsing, or in their Pinterest search results. Promoted pins can include images or videos, and look like regular pins with a small “Promoted” tag on the bottom.

pinterest ad

With promoted pins, you can optimize for different types of goals. Your objectives will determine the user actions you pay for, including:

  • Brand awareness
  • Video views
  • Consideration
  • Conversions 
  • Catalog sales

campaign objective

With the promoted pins system, you can set daily and total budgets. You can choose if your ads will appear in searches, feeds, or both. There’s also the option to schedule start and end dates for each campaign.

setting an ad budget

If you wish to spend your campaign funds evenly over a long period of time, choose a lifetime budget. To determine the amount paid each day, create a daily budget. You’ll have to adjust the budgets automatically, depending on how long you want your ad to run.

Gerrid Smith, CMO of Joy Organics

With promoted pins, you have the option to create custom audiences from email lists for retargeting, and you can use demographic and location targeting.

Interest targeting and keyword targeting, however, hold more value than they’re typically given on other platforms. Choosing the right keywords is essential to ensuring your content pops up in the right searches organically, and the same is true for ad targeting. Choosing the right interests will help Pinterest place your ads with users who are most likely to be interested in seeing them when browsing.

keyword research for pinterest ad

Placing your ad in search results is a valuable opportunity. You’re getting in front of a high-intent audience and users who are actively seeking out information. It’s like Google Ads, but with a frequently purchasing audience and flexible, high-impact visuals.

No other social media marketing activity gives you this kind of advantage. If your audience is on Pinterest, it’s worth testing out promoted pins with some of your ad budget to see if it works for you.

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Pinterest marketing tips

Explore the following tips and best practices to grow your presence on Pinterest and make sales:

Become a verified merchant

The Verified Merchant Program (VMP) helps people buy from vetted brands on Pinterest. When you become a verified merchant, your pins can appear organically to people searching for products on the platform. 

pinterest profile example 2

To become a verified merchant, you’ll need:

Robert Johnson, founder of Sawinery, a one-stop shop for all things woodworking, recommends becoming a verified merchant. “Aside from receiving a shiny blue badge that makes your business look credible and legit, you’ll get a Shop tab in your profile to house products.”

Merchants in the program also appear in shopping experiences on Pinterest. Your products can show up in experiences like related pins, putting your products in front of the right people looking for new brands. 

The program is free to join. Apply to become a verified merchant here. 

Add Follow buttons

The Follow button lets people know you’re on Pinterest. One click and they’ll land on your profile, where they can follow your brand or browse your products. Include this button where you connect with people, such as your blog, emails, or website, like in this example from Modern Citizen.

follow buttons for pinterest

Cross-post videos to Pinterest

Cross-posting refers to taking a piece of content from one platform (like a TikTok video) and sharing it across other social channels (like Pinterest) at once. It saves you time and effort creating content and keeps your account active. 

It’s a popular strategy that Kyle Dulay, co-founder of influencer marketing platform Collabstr, is seeing in social media. “One opportunity that has recently popped up for ecommerce brands is cross-posting short-video content to Pinterest from Instagram Reels and YouTube Shorts,” he says. 

“When posting on Pinterest, you can include links to your website for those who want to learn more about the product they are seeing in the video. This is what makes Pinterest an excellent passive acquisition channel for potential customers and website visitors.” 

Here is an example of how a Shopify store called FaceTory is posting short video on Pinterest and sending that traffic to its website.

cross-posting on pinterest

Avoid shortening website links

It’s common practice to place links to your website or product pages from a pin. A direct link to your store from a pin can increase traffic and conversions. Double check that links work (i.e., that they don’t lead to a 404 page) and that links aren’t shortened using a tool like bit.ly.

“Avoid shortening the links in your Pinterest descriptions,” says Patrick Crane, founder of Love Sew. “Often, when a Pinterest user clicks on a shortened link, they’ll receive a spam alert. This creates friction for the user, who is less likely to proceed to your site owing to the perceived security risk.” 

Keep your links in their original format to minimize the opportunities for friction and resistance to develop.

Collaborate using group boards

If you’ve already created boards on Pinterest, you may have noticed the ability to add collaborators to them. Using this strategically can yield great results.

the art of display

To use group boards to your advantage, you can:

  • Create a board with other influencers or industry experts, “hosting” the board on your profile while they share their expertise. This works well with both niche influencers who reach members of your target audience and broad-appeal influencers with large audiences.
  • Create a private board with individual customers where you can share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.
  • Ask customers to pin pictures of their experience with your business. You can offer incentives for this, like a Pinterest contest with a potential prize at the end if their post gets the most repins from other users. To get started, you can reach out to customers over email and send them a link to the board.

Adding a guest collaborator is easy. On the group board, click the grey icon next to your logo. You’ll be able to invite specific users by the email address associated with their Pinterest account.

Pay attention to Pinterest Analytics 

Pinterest Analytics gives you an overview of your presence on Pinterest. It shows you what paid and organic content resonates with users, helping you decide on future campaigns via data. You can also use the Video report to understand video performance, and Conversion Insights to learn the impact pins have on your business goals. 

pinterest analytics

You can review your performance, top pins and boards, and specific metrics such as:

  • Impressions
  • Engagements
  • Pin clicks
  • Outbound clicks
  • Video views
  • Save rate
  • Total play time
  • Total engaged audience

Having this insight can help you make informed content decisions and get the most from your Pinterest strategy. For example, you can see which pins get the most impressions and clicks to your website, then create more pins with the same theme and style to attract similar audiences. 

Use the Pinterest app for Shopify 

Want an easy way to manage your Pinterest account and Shopify? Install the Pinterest Shopify app to upload your product catalog quickly and publish pins for your items. You can easily track performance with a Pinterest tag and keep pins updated automatically every day. 

Shopify app for Pinterest

Setting up a Pinterest shop through Shopify was easy. The benefit for retailers is simple: it pulls your Shopify catalog so you don’t have to add new products manually. We have hundreds of SKUs for our client Asian Beauty Essentials. Every time we update the price or images, it syncs to Pinterest automatically.

Lauren Petrullo, founder of Mongoose Media

Once you upload a catalog, people can discover, save, and buy products from your store on Pinterest. You can also create ad campaigns to build awareness, drive considerations, or get conversions, all from your Shopify admin. It’s free to install. The only thing you pay for is running ads. 

Make the most of Pinterest

Pinterest is unlike any of the other social media platforms, because users are equally as motivated to save items for themselves as they are to share them with others.

It has exceptional selling power, particularly for ecommerce. To succeed on Pinterest, have a deep understanding of the customers you’re trying to reach, stay consistent with your pins, profile, and boards, and keep up to date on best practices and changes occurring on the platform. Happy pinning!

Illustration by Eugenia Mello


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Pinterest marketing FAQ

What is Pinterest in digital marketing?

Pinterest is unique because it lets you link your visual content to your website or online store, unlike Instagram. You can share both written and visual content and run ads for awareness, consideration, and conversion on the platform. It’s a great social networking tool for creators and retailers alike.

How is Pinterest used for marketing?


    • Increases brand awareness

    • Improves product discovery

    • Increases website traffic

    • Gets your brand found on social

Why is Pinterest good for marketing?

Pinterest has over 400 million users and it’s growing year over year. More than 50% of users come from outside the US. Pinners come to the platform for inspiration and product discovery, so it’s a great way to get your brand in front of new audiences.

Photo of Ana Gotter

About the author

Ana Gotter

Ana Gotter is a marketer, consultant, and writer specializing in content marketing and social media marketing.

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Источник: https://www.shopify.com/blog/pinterest-marketing

When it comes to using Pinterest, there are two types accounts: Pinterest business accounts and personal ones.  If you have not decided what sort of Pinterest account you have come to the right place.  We are going to talk about Pinterest business accounts vs personal accounts, the differences between them, and when you should pick each one.

pinterest business account vs personal

What’s the Point of Pinterest?

Before we talk about the different types of Pinterest accounts, I want to talk about Pinterest itself.  You may be asking yourself “What’s the point of Pinterest anyway?”.

Now, ask yourself what is the point of Google or any other search engine?  To find information.  It is the same thing with Pinterest.

Pinterest is a search engine.  Unlike other search engines, the results on Pinterest are primarily graphics and pictures with some text description.  This is different than the lists of titles and descriptions you would get in other search engines.

There are two reasons to make a Pinterest accounts.  The first one is to find things.  The second reason is to get your things found.  This will tie into the different types of Pinterest accounts.

What is a Pinterest Personal Account?

A Pinterest personal account is what you have when you sign up for Pinterest.  You then have an option to convert it to a business account.

A Pinterest personal account is ideal if you want to find things.  Sure, you can still upload your own pins, but you won’t be able to see the statistics on the things you pin.

These Pinterest Analytics are things like impressions, views and clicks.

If you are just on Pinterest to find things, this account is perfect for you.

What is a Pinterest Business Account?

Just like a Pinterest personal account, you can pin things on Pinterest with a Pinterest Business Account.

The main difference with a Pinterest Business Account is you have access to the Pinterest Business Hub.

The Pinterest Business Hub is your at a glance view of how your account is doing:

Pinterest business hub

Beyond this at a glance view of your Pinterest account, you can also get a detailed analytics view.  

This detailed view will give you information about things like impressions, saves, and clicks to help you determine which of you Pin designs are doing the best.

You an also learn more about your audience with Audience insights.  It lets you know what the people who are seeing your pins are interested in, so you can better tailor your pins and your content to suit your audience.

Finally are Pinterest ads.  If you want to promote pins with Pinterest ads, you must have a Pinterest business account!

Pinterest Business Account vs Personal Account: The Main Takeaway

If you are a casual Pinterest user looking for something new to try, a Pinterest personal account is right for you.

If you are a blogger or brand owner, and want to see analytics on your Pins, then a Pinterest Business account is the way to go.

Don’t forget, a Pinterest business account is completely free and easy to get started with!  Stay tuned for more of our Pinterest guides!

Categories UncategorizedИсточник: https://techstarzone.com/pinterest-business-account-vs-personal/

Getting Set Up With Pinterest for Business

We all know that social media is an essential marketing tool. Whether your goal is to get more sales for your online shop or just get your work in front of more folks, Pinterest is a really great platform to consider adding to your social media mix.

Don’t worry, we’re not going to tell you that you need to launch an intensive Pinterest strategy. But! We ARE going to encourage you to follow these simple steps for setting up a business profile so that - even if you never Pin a single thing - you’ll still be reaping some of the benefits Pinterest has to offer.

Pinterest 101

What is Pinterest?

To put it simply, Pinterest is a visual search engine. When browsing on Pinterest, users type in search terms describing what they’re looking for and are shown a feed of curated images and videos as a result. Pinterest is also intelligent. After some time using the platform, users are shown images and videos based on what they’ve previously searched for, liked, and saved - which makes for a pretty powerful marketing tool.

Learn the Lingo

What’s a Pin?

A Pin is the term used to describe an image or video shared to Pinterest. If you come across an article, product, or image you like while browsing online you can create a Pin by saving it to any board(s) you’ve created on your Pinterest account (more on that below). You can also browse Pins created by others and add Pins to your boards that way, too.

What’s a board?

A board is essentially a curated collection of Pins around a particular theme that you’ve created (yep, it’s entirely up to you and the options are limitless). The boards you create should be reflective of your business, goals, personality, and branding. Don’t let that sentence scare you off - you’ll be surprised how naturally some ideas might flow from you once you start Pinning.

The Business Basics

Create a Pinterest Business Account.

First things first - you gotta create an account! If you already have an existing Pinterest account, take a minute (more like 10 seconds) to upgrade it to a business account. Why a business account? Well, it’s free and gives you more control over branding and content attribution (this is a good thing, trust us).

Claim Your Shop on Pinterest.

Once your business account is all set up and ready to go, the next most important step is to claim your website or, in the case of of a small business owner (you), you’ll want to claim your shop. Claiming your website or shop ensures you’ll have access to analytics and lets people know where they can find more of your content. Completing this step ensures that anytime someone Pins content from your site that it’s traceable back to you - meaning potential customers have a clearer path to purchase from your shop and to learn more about you and your brand.

Enable Rich Pins.

More than just an image, a Rich Pin includes metadata directly from your website and ensures that important information is always tied to the Pin. There are four types of Rich Pins: app, article, product, and recipe. You’ll likley be most concerned with the product Rich Pins, which will pull details like the name of the product, price, and - most importantly - where to purchase the product. So if customers come across an image of your product that they love on Pinterest they can click right through to your online shop and purchase it. Pretty cool, right?! Even cooler is the fact that enabling Rich Pins takes just a couple minutes.

If you’re using a Big Cartel shop it’s even easier. You’ll just need to enter your shop URL through Pinterest’s Validator.

Add a Pinterest Save button to your site.

You want to make it as easy as possible for customers browsing your shop to share your products on Pinterest. Adding a Pinterest Save button to your shop is a great way to encourage Pinning, especially for those users who don’t have the Pinterest browser extension installed. Once you install the Pinterest Save button a clickable Pinterest logo will appear on your shops’ images. Visitors can click the logo and instantly save your content straight to their Pinterest boards.

That was A LOT of information and if you read this far, we salute you. Now it’s time for you to put everything you learned in to action and set up your profile. If and when you’re ready to start actively promoting yourself on Pinterest, be sure to give this guide a read for some direction on strategy and best practices.

Источник: https://blog.bigcartel.com/getting-set-up-with-pinterest-for-business

How to Use Pinterest For Business: Engage Your Customers & Boost Your Following

MeetEdgar is now a Pinterest Marketing Partner! We’re sharing all the best practices and strategies on how to use Pinterest for business.

There’s a reason why Pinterest is often compared to an “endless rabbit hole”: the social media platform, known for its visual curation of content, is eye candy at its finest. And the best news is, when you start using Pinterest for business, you’ll see that it is possible to harness this superpower for your own use.

What is Pinterest for business?

The platform is not only for eye candy, mood boards, and sharing inspiration with friends. Pinterest is a visual search engine that makes it easy for users to search for content, collect the posts they like, and organize things in a way that is personalized to their needs. Unlike Instagram, the biggest advantage is that content can be linked to another source, allowing the potential to drive free traffic, reach new audiences and increase conversions. Using Pinterest for business marketing should be part of your more comprehensive marketing strategy.

Why use Pinterest for business?

The platform is constantly revitalizing its user experience and e-commerce options. Now people can shop directly from Pinterest (which is great, because Pinners spend twice as much on monthly purchases on Pinterest than they do on other platforms). There’s never been a better time to use Pinterest for business!

You can now schedule and automate your Pinterest strategy with MeetEdgar! Get started with a “free Pinterest Starter Pack” with 3 checklists and 11 Pinterest Pin templates.

How to use Pinterest for business in 7 steps

We’ve outlined some steps to help you with Pinterest best practices for brands. The key is a mix of audience analytics, amazing visuals, and planning ahead. Once you master that, you can experiment with new formats, options, and ideas, to grow your Pinterest presence.

Before you get started with business on Pinterest, you will need to make sure you have a Pinterest business account. Do this by heading to:

  • Sign up
  • Create business account
  • You will then fill in all your details to get started

You can also convert your personal account into a business account if you’d rather not start a brand new account.

Why do you need a business Pinterest account? Because it gives you access to things like analytics, the ability to create a shop tab and access to ads.

Here are our top tips for succeeding with Pinterest for business:

1. Use Pinterest’s analytics to help define your content

To get started using Pinterest for your business, you need to claim your website. You can follow Pinterest instructions for claiming your website here. Once you’ve claimed your website via Pinterest’s meta-tagging, there are lots of great stats you can glean about the kind of content you should post.

Looking at audience data, such as age, location, and gender, can help you define what kinds of Pins people might like to save. If your average user is female between the ages of 18 and 40 and primarily reside in Los Angeles, you can get creative with your Pin content to specifically attract those users.

pinterest for business audience insights example

Keep in mind: what works for one brand might not work for yours, so while it’s ok to be inspired by other peoples’ content, it’s important to keep experimenting with styles, formats, and topics. You never know what might end up being a home run on Pinterest as a result!

Once you know who you are creating for, keep track of the type of content that performs best for you. It may be videos, carousels or simple images. If you keep a record of what works best, you will create more content that achieves your goals.

2. Create content at the right time

A lot of content posted on Pinterest has the advantage of generating traffic long after it’s been posted. This “long tail” effect is what makes Pinterest one of the highest traffic drivers for many brands.

But how do you know what to Pin before it becomes popular? Luckily, Pinterest has a trends tool to help users create content that will resonate on their site. The key to taking full advantage of these trends is to create content ahead of time so that it surfaces at the right moments.

For example, if you have some great blog posts about Halloween decorations, don’t wait until October to create Pins for them on Pinterest. Post them in August or early September so that users can find the content in advance. Similarly, if you run a clothing brand and you want to advertise summer styles, start posting them in the early spring.

It can be helpful to create an editorial calendar for Pinterest content to get ahead of the game. Pinterest results no longer show up in search feeds chronologically; they now post based on popularity algorithms. Creating new Pins for older content (or using Edgar’s variation tool) can work in your favor if the timing is right.

3. Use Pinterest best practices for business

Pinterest is different from social media because it’s visual-first. It’s not uncommon for users to have boards that simply make them “feel good” just by looking at an image they’ve found. When people turn to Pinterest, they are looking for inspiration, not to engage in conversation.

As a result, having the highest quality of image or video possible will help increase the odds of someone saving and sharing your Pin, especially if the image inspires them or elicits an emotional response.

Fashion, beauty, weddings, food, and travel: these are some of the most popular topics on Pinterest, and it’s easy to see why. If users are collecting images to fill their virtual “Pin” boards, the more visually stunning the Pin, the more likely they are to save it and return back to it for inspiration.

Remember that most users will be browsing their app on their mobile, so use vertical images. Make it clear what your pin is about by using a text overlay on the image. If you want to optimize your Pinterest posts, ensure they have captivating copy underneath them. This will provide value to the reader and encourage them to click through to your site. Ensure all links work before pushing your post live!

Make sure the kind of content you publish has high-quality imagery attached to it. Clean, clear photos or graphics will catch the eye of Pinterest users and will stand out in search feeds. You might even be able to reuse this kind of content on other social platforms or your website.

 


 

4. Show products in a lifestyle setting

Posting about products on Pinterest can be challenging, especially if the product itself is more utilitarian than inspirational. But if you are able to control how the product looks in photos and videos, you’ll be ahead of the game.

A good example is a coffee maker: it’s a product most people will eventually purchase but is very technical in its design. A shot of a coffee maker on its own might build some awareness for the product, but if the coffee maker is placed in a lifestyle setting — say, on a kitchen counter or in front of a sunny window — it is more likely to be saved and shared and clicked through.

That’s because people like to envision how products fit into their personal lives. It’s easier to convince someone to purchase if they know how the product will be used. Think about creative ways you can showcase your products while integrating Pinterest’s e-commerce options, so users can buy from the platform once they are hooked on your brand.

5. Create content with clear messaging that provides value

If traffic is your main goal, crafting informative and educational content is key. You need to give users a reason to click through a Pin, not just save it. Also, informative or educational content helps establish authority for your brand. If users feel like they are getting value from both your Pinterest content and your website content, it’s a win-win.

What are you really trying to achieve with each Pin you post? If your goal is to build awareness for a new product, but that product is nowhere in the image, it may give users the wrong impression.

Some images speak for themselves, but in most cases, adding text overlay to your images will help further the message you want to convey to Pinterest users. This can be as simple as replicating a blog post headline or something more optimized for SEO. Experiment with text on your images and see what people respond to.

Not sure how to start creating valuable content? Here are some common avenues that can be directed to your website to help boost traffic:

  • How To’s/DIY: Show users how to do or make something using your product, and you’ll increase brand loyalty (and hopefully, conversions)
  • Tips and tricks: Is there information your brand has that can make someone else’s life easier? Or a neat function of a product that isn’t obvious from everyday use? Make a Pin about it!
  • Recipes: The key here is to show the final product, or a visual step-by-step guide, leading users to click through so they can learn how to replicate the recipe themselves
  • Makeup tutorials: Similar to recipes, makeup tutorials are proof people want to know how they can get the perfect “look”
  • Money and finance tips: Everyone could use a little extra cash. Be the brand that helps educate Pinterest users on how to make smart financial decisions, start their own business, or even make money from Pinterest!
  • Travel guides and trip planning hacks: Take the guesswork out of the pre-travel experience so users can enjoy their vacations with peace of mind
  • Fitness routines: A better butt is only a click away…

How to create pins for business

6. Create infographics

Infographics are super popular on Pinterest, and their format makes them easy to apply to almost any topic or industry. And because of their vertical format, they fit well into Pinterest search feeds.

These kinds of Pins take careful planning — designers need to make sure the graphics coincide with the information presented, and copywriters need to make sure the information makes an impact in a concise way — but the payoff can be huge. Users who post infographics can see up to 12% more traffic, and 200% more shares.

7. Experiment with paid posts

As with most other social media platforms, you can create sponsored posts on Pinterest. There’s no silver bullet when it comes to how to best use Pinterest for business, and some companies will benefit more from paid posts than others.

The best way to find out? Experiment! You can promote your profile to people who already follow you on other platforms. You can create video ads or pay to promote specific pins. The world of Pinterest ads is versatile and can be a great option to boost the number of eyeballs you get on your Pinterest page and, in turn, your website.

How can Pinterest help your business: The TL;DR

There’s room for everyone on Pinterest, and it’s a smart move for everyone to learn how to use Pinterest for your business, but it all comes down to the kind of content you want people to find, as well as your end goal.

Every user is different, and every profile is different. By creating a thoughtful strategy, your Pins will stand out from the rest and also keep Pinterest users coming back for more.

How do you use Pinterest for business? Let us know in the comments.

Get more Pinterest resources and sign up for a free trial and start automating your Pinterest strategy with MeetEdgar!

Источник: https://meetedgar.com/blog/pinterest-for-business/

17 Awesome Pinterest Tips for Ecommerce Entrepreneurs

Pinterest is an excellent marketing tool for your ecommerce business. When used effectively it can significantly increase traffic to your online store from both mobile and desktop. It is a highly flexible platform, as you can promote your content both organically and via paid promotions. That makes it suitable even if you’re just getting started and don’t have a massive ad budget.

This post looks at some of the most effective strategies and tips that can help you maximize your Pinterest marketing efforts, boost your brand authority, and drive traffic to your online store. At the end of this post you’ll be equipped with the knowledge that you need to use Pinterest for business effectively. 

So, let’s get started!

Don’t wait for someone else to do it. Hire yourself and start calling the shots.

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How Can Pinterest Benefit My Ecommerce Store?

Pinterest can benefit your store in many ways. Pinterest provides a way to connect directly with existing and potential customers. Using pins and boards you can create appealing content that increases your brand authority and drives traffic to your store.

Also, after partnering with Shopify, it is now possible to sell products directly on Pinterest with Buyable Pins (we will look at these more closely a little later). This makes Pinterest a valuable additional sales channel by allowing users to buy your products from directly within the app.

Pinterest by Numbers

Pinterest has great market demographics for ecommerce:

  • More than 200 million people use Pinterest every month, increasing 40% over last year,
  • Around 1 out of every 2 US millennials uses Pinterest,
  • 80% of users use the mobile app,
  • 1 out of 2 users have made a purchase after seeing a Promoted Pin.

As you can see, Pinterest is a great way to reach mobile users with your products, especially in niches such as fashion, beauty, and lifestyle, millennials are a key target audience.Promoted content also has a high success rate on the platform, making paid campaigns worth the ad spend.

And for Shopify store owners the stats just keep getting better:

  • The average order value of sales coming from Pinterest is $50 – higher than any other major social platform.
  • Pinterest is the #2 overall source of all social media traffic to Shopify stores.
  • 2M people pin product pins per day
  • 93% of Pinterest users use the platform to plan purchases.

With these kinds of numbers, store owners that don’t include Pinterest in their marketing strategy may be missing out on a great traffic source, especially when using Pinterest for business. 

Setting up Pinterest: First steps

While this guide offers many universal tips, we recommend starting with this section first. By setting up your Pinterest account in this way, you can maximize your benefits from the other tips in this guide.

1. Get a Pinterest Business Account

The first thing you will want to do is get a Pinterest for Business account. It’s free to upgrade from a normal account, and it adds a whole lot of extra functionality. This includes Pinterest ads and analytics: you can see how users interact with your pins and promote your content.

To get a Pinterest business account click here and enter your business name and email address. If you already have a Pinterest account, you can simply hit the upgrade account button and complete the steps above.

2. Claim Your Website

This step is important for three reasons. It allows you to do the following:

  • Website analytics data – this allows you to see how pins from your store are performing.
  • Featured logo – your profile picture or store logo can be added to all your pins.
  • Early access to new tools – Pinterest give priority to cool new features to users who have claimed their site.
  • Pinterest SEO advantage – claiming your site can improve your rankings when users search within the app.

For Shopify users it’s really simple to claim your website:

  1. Click your Pinterest profile image and then, Settings > Claim Website.
  2. Select the Add HTML tag option, copy the whole thing.
  3. Head over to your Shopify admin panel.
  4. Click online store > themes > actions > edit code.
  5. Click theme.liquid and paste the full meta tag directly after the <head> tag.

(More detailed instructions here).

3. Enable Rich Pins

Rich Pins allows you to add extra information to your post, including price and seller information. Shopify is automatically set up to be able to use Rich Pins.This means you only have to enable them on Pinterest. To do this, follow these steps:

  1. Copy and paste a specific product URL into Pinterest’s Rich Pin validator.
  2. Add .oembed to the end of the URL.
  3. Click validate and then click apply.
  4. Rich Pins will be enabled within 24 hours.

It may take up to 24 hours for your Rich Pins to appear. (If it takes longer than this, you may want to check that you followed the step correctly.)

If you have any trouble with the steps above, please refer to this guide.

4. Use Buyable Pins

Buyable Pins allow users to purchase your products without leaving the Pinterest website. Many Shopify users have been enjoying impressive success with Buyable Pins:

  • Flyaway Bluejay were able to boost sales 20% and store traffic by 28%.
  • shophearts were able to boost sales by 15% and store traffic by 20%.

Please note that buyable pins are currently available to users in the U.S. on Desktop, Android, and Apple mobile devices.

Top Tips for Getting Sales with Buyable Pins

Make Multiple Pins for the Same Product: Try changing the angle of the product photo and playing with the description. Check out this handy guide to learn how to take the perfect product photo.

Test Pins in Secret: Use a secret board to make sure your Pin looks great before you publish. When you’re happy make the board public. This avoids missing descriptions or non optimized photos being made public.

Emulate Successful Product Photos: Check out successful brands in your niche. How are they presenting their products? Scan through a similar brands photos and look at the background, whether the photos is zoomed, if the company logo is included or text overlay is used. If you can identify a trend that is working in your niche, try and replicate this in your own Pins.

Note: not all products are eligible to be made into Buyable Pins. The following cannot be sold:

  • Customizable products.
  • Non-physical goods, like digital downloads.
  • Adult products and services.

Each Buyable Pin must point to a specific product page at your online store. The following types of URLs do not work for Buyable Pins:

  • URLs that lead to category pages.
  • Shortened URLs.
  • Redirects.
  • URLs with primary domains that don’t match the website listed on your Pinterest profile.

5. Use Rich Pins

There are currently four types of rich pins on Pinterest: product, recipe, article and app. We are mainly interested in product and article rich pins when using Pinterest for Business.

Rich Product Pins

As you know from the previous tip, you cannot create buyable pins for all products. This is where Rich Pins can help out. Using a Product Rich Pin the price and brand of your product can still be displayed. This example from shophearts illustrates a Product Pin on a mobile device. The additional information includes that the product is in stock, the price, and where the user can buy the product.

 

However, it’s important to note rich pins are not buy enabled. This method should be used if you would prefer to drive traffic to your store, rather than sell directly on Pinterest.

If you want to also sell directly on Pinterest you should use the Buyable Pins method as described above.

Rich Article Pins

Another strategy for using rich pins is to boost organic traffic through Rich Article Pins. If you have a blog as part of your marketing strategy, it is worth repurposing your content on Pinterest. This can boost organic traffic. While this strategy is not as direct as using product pins, it’s worth it because it is very time effective.

In general, you need to create (if your hero image for your blog post is not descriptive enough on its own) an image that summarizes your blogpost and grabs a users attention. List style articles work well for this purpose.

Once you’ve created your image you can create a Rich Article Pin. This will then feature the image, headline, article description, the publisher (your store/blog), and a “Read it” call to action. This article then links to your blog/store driving organic traffic. In this example, a blog article has been turned into an Article Rich Pin. The cover image visually describes the content of the article and relates to what this user is trying to sell – scarves.

6. Keep Your Product Links Up-To-Date

You should always make sure that your links work when you’re using Pinterest for business.

There is nothing worse than a user finding one of your awesome products only to be hit with a 404 error page because you removed the product from your store.

Using Buyable Pins can be a great way to keep track of this, as the Buyable Pin will not be displayed if a product is out of stock.

7. Optimize Your Image Ratio

Pinterest’s vertical aspect ratio guide says:

  • Vertical Pins take up more space and tend to stand out more
  • The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high
  • Square images—600px wide x 600px high—can work well, too.
  • Pins longer than 1260px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup.
  • Pinterest optimizes Pins that fit within these preferred aspect ratios.”

So tall images work well and the optimum size that we recommend is 900px by 600px. However, you can experiment with making your images even longer to take up more space like the example below.

A good example of long vertical images that do well in Pinterest are infographics.

If you’re interested, check out this awesome guide on how to make infographics for you online store.

8. Promote your Pins

If you have a Pinterest business account and have claimed your website as in the first 4 steps, then you can advertise on Pinterest.

Promote your best performing products to increase engagement and return on ad spend. Simply click on the Pin you want to promote and fill in the ad campaign details. This works in a very similar way to Facebook ads. You can set a daily budget and define a target audience based on interests.

And yes, you can also promote Buyable Pins. Promoting Buyable Pins turns Pinterest into a fully fledged ecommerce channel, from advertising to sale all within the platform.

9.Use Discount Codes

Add a discount code to encourage buyers to take action when you’re using Pinterest for business. The discount code can be added to the product description or as a text overlay and can work well for Buyable Pins, Rich Pins, and normal Pins.

10. Divide Your Products into Boards

Just like a successful ecommerce store, high performing Pinterest users typically segment their products by using boards.

We recommend that you create a board for each category of product.

Additionally, you can also create seasonal boards e.g. winter, Christmas, or summer-themed products.

This helps users find what they are looking for quicker when you’re using Pinterest for business.

11. Optimize Your Pinterest Pins & Boards with Keyword Research

Make sure your board names are on point.

Also, treat each Product Pin (Rich or Buyable) like you would a product description.

In general it’s best to avoid terms that are too generic.

Things like “girly stuff” or “guys stuff” are too vague.

Be more descriptive. Split your products into boards based on product category.

12. Add Some Text to Your Images

Text overlay can help your Pins stand out in a sea of textless images. Text overlays can work well for infographics, list type articles. Quotes also work really well for this purpose.

Canva is a very useful image tool that can be used to add text overlay when you’re using Pinterest for business.

13. Curate Content from Other Users

Pinterest users appreciate great content.

As a store owner, you know your audience and what they link. If you see great content then share this with your audience.

Note: remember to share content that is focused around your products; don’t promote products from direct competitors. Instead, share ideas that will inspire your audience to use your products.

14. Try Using Zoomed Images

Track Maven found that zoomed in images are more engaging.

For example, brands like L’oreal tend to use zoomed in images of features to market their products.

Based on Track Maven’s data, images that contain 40% or more background receive 2 to 4 times fewer repins.

Try this tactic out with your own product photos.

Also be sure to check out this handy product image guide to ensure yours are up to scratch.

15. Leverage Your Pinterest Analytics Data

As a Pinterest for Business user you have access to analytics. Make a habit of regularly reviewing how your Pins are performing.

Your analytics review includes:

  • Organic pin performance
  • Paid promotion performance
  • Buyable Pins interaction

These numbers can help you make smart marketing decisions.

If a particular pin is not performing, try creating 3 or 4 variants of the same pin. These variant pins could include different products photos (e.g. from different angles) and altered product descriptions.

Test these variants and see which performs the best. Once you are confident you have found an organic pin that performs well, consider promoting this pin as a Buyable Pin.

Equally if you have found a paid pin that performs well, increasing your ad spend on this pin and dropping the low performing campaigns

By looking at how your users interact with what you post and share, you can narrow down categories that do particularly well. For example, if you own a women’s’ apparel store, perhaps fitness/lifestyle apparel outperforms other categories. If you identify a trend like this, consider focussing your marketing efforts on this Pinterest board.

16. Check Out These Apps

There are plenty of great apps that can help speed up your marketing workflows. These are just a few of the best:

  • Social Media Stream – Allows you to insert a live Pinterest stream feed onto your Shopify website so people can see what you’ve been pinning.
  • Outfy Social Media Promotion – Automated Pinterest posting, linking product collections with your Pinterest Boards.
  • Social Autopilot – Automatically Pins new products to your Boards.

Want to Learn More?

Do you have your own Pinterest marketing strategies? We would love to hear about them in the comments below!

Источник: https://www.oberlo.com/blog/pinterest-for-business-tips

Have you ever thought about using Pinterest to market your business? With all the frenzy around Instagram and Facebook, many marketers forget about this network. But if you keep avoiding Pinterest, be sure that you’re missing a great potential to promote your brand globally!

Pinterest works similar to many other social networks but it also has its unique features to offer to business owners. We are going to change your opinion about Pinterest marketing and convince you that this social network is a must for your business. Read the article to know how to start your marketing campaign on Pinterest and see how top brands use the network for their success.

Why Use Pinterest Marketing?
What do You Need to Know to Work with Pinterest?
Top Pinterest Business Account Examples
How to Set Up a Pinterest Business Account
How to Use Pinterest for Marketing: Top 10 Tips

Why Use Pinterest Marketing?

You may think that using Pinterest for business marketing is the wrong decision since the network is not popular enough. Well, you’re mistaken. Pinterest is the fourth most popular social network in the United States after Facebook, YouTube and Instagram and a number of its active users is rapidly growing [1]. Over 200 million people use Pinterest monthly to share their thoughts and ideas.

We’ve have taken part in over 600 ecommerce projects and assure you that almost all our clients have a Pinterest business account. Brands like Kenzo, Artipoppe, Starbucks, AMIClubwear, Amazon and others use Pinterest to showcase their products and engage more customers. But why Pinterest is a great choice for digital marketing?

According to the statistics, over 75% of Pinterest users discover new brands and products through this social network while over 80% turn to Pinterest when they don’t know what to buy [2]. On top of that, Pinterest is a must for brands that target their products primarily at women since the network reaches over 80% of women 25-50 years in the U.S. It is more than on Instagram, Twitter and Snapchat. Women use Pinterest to plan purchases and pick stores for that purpose, check home design ideas, look for inspiration to plan birthday parties, vacations and other things [3].

Over 50% of women say that they’ve purchased accessories, watches, jewelry, beauty products and clothes from brands that they have found on Pinterest. Do you still think that marketing on Pinterest is not worth your time?

Why Use Pinterest for Business

What do You Need to Know to Work with Pinterest?

How to develop a Pinterest marketing strategy. You need to know that the network users have their own slang and there are also some interesting features that make Pinterest stand out among the other social networks. To simplify your marketing journey, we clarify all the main terms and functions.

What is Pinner?

Pinner is a person who uses Pinterest saving and pinning images.

What is a Pin?

Pin or Pinning is a content shared on the network as well as the act of posting or uploading photos to the board – posting page with all of your pins.

What are the Pinterest Boards?

Unlike Facebook or Instagram, Pinterest organizes posts of its users on boards. So, the Pinterest board is a collection of pins saved by a user. Each board usually has its own theme like interior design, fashion, marketing and others. Moreover, Pinterest offers several types of boards with different functions:

  • Group Boards are similar to ordinary boards. The only exception is that more than one user can add content there.
  • Secret Boards can be viewed only by its creator and people invited to collaborate.
  • Protected Boards accommodate promoted pins which are available only to advertisers. Pins on such boards won’t be shown on profile pages.

What is RePin on Pinterest?

RePin is an action of a Pinterest user. When Pinners are interested in a certain photo on your board, they can pin the same one on their boards.

What is Pinterest Pincode?

Pincodes are a sort of special QR codes that you can create to unlock your profile and business boards on Pinterest. Pinners can scan the code to proceed directly to your board.

What is Shop the Look Pin?

Shop the Look is a useful tool that helps people search for decor and fashion Pins. Such Pins have dots connected to different parts of the outfit or furniture in a room. People can click on these dots to search and buy the exact same or similar goods.

How to Use Pinterest Lens

Pinterest Lens is a visual search device that helps to detect different objects in reality and then it suggests related ones on Pinterest. Like Shazam searches for music, Pinterest Lens finds clothes, jewelry and other stuff on the network. All you need is to focus a zoom of your camera on a needed object, snap a picture and explore.

What are Promoted Pins on Pinterest?

A Promoted Pin is a paid advertisement on Pinterest. You pay to place this Pin where people are more likely to see it. Such Pins can target certain demographics and locations, helping to reach customers who search for products and services you offer.

Top Pinterest Business Account Examples

If you have never used Pinterest for marketing before, you may feel overwhelmed and confused about the general idea of how a proper Pinterest business account is supposed to look. But you don’t need to worry. We want to help you to become an advanced Pinterest marketer by introducing the examples of brands and businesses that already make a profit on the network. Let these top accounts inspire you!

Ziploc

Ziploc is an eco-friendly brand that produced resealable containers and zipper bags. Ziploc is one of the greatest examples of a business Pinterest page that has turned a marketing campaign into genuine art. The company was one of the first to use Promoted Pins and successfully increased its engagement rate as a result. What is Ziploc’s strategy? The company knows how to make a profit on Pinterest trends – health and cooking. Ziploc places its Promoted Pins in the long feed of picnic hacks, favorite recipes, easy-to-make snacks and healthy meals. So, when pinners are searching for these pins, they see Ziploc products among them.

Pinterest business account Ziploc

BuzzFeed

BuzzFeed is an American media and news company that effectively uses digital media to market the brand. Its Pinterest page has over 10 million views per month and it serves as a good example of successful digital marketing. The company uses Pinterest to drive traffic between their website and business account. How? BuzzFeed turns their posts into interesting and exciting content with an eye-catching thumbnail-sized pin. They use their images from their signature listicles as the main picture on a BuzzFeed pin. This encourages Pinterest users to click on the pin and read the article.

Pinterest business account BuzzFeed

Casper

Casper is a producer of one-size-fits-all mattresses that successfully advertises the brand on Pinterest. The company sells only three types of products but its creative Pinterest boards help it to make money. Casper creates humorous boards which are related to their products in some way like Lazy Sunday, Pillow Talk, Epic Beds and more. Their boards are a perfect mix of ads and creativity with the Casper mattresses, pillows and sheets at heart. Great strategy, right?

Pinterest Business Account - Casper

AMIClubwear

AMIClubwear is an online retail store of trending and hot styles. The company has almost 4 million visitors per month and promotes its products on Pinterest, having turned their boards into catalogs with clothes and shoes. Their boards are divided into collection and types of clothes like bikinis, clothes with flag print, neon collection and others. AMIClubwear takes advantage of all the useful tools that Pinterest offers for marketers, including Promoted Pins, Shop the Look and others.

pinterest business account AMIClubwear

Ben & Jerry’s

Ben & Jerry’s is an American manufacturer of ice cream, sorbet and frozen yoghurt. You probably imagine that their page is loaded with images of ice cream and any other desserts. Well, you are not entirely wrong. Like many other Pinterest business accounts, Ben & Jerry’s use their boards to showcase products in a unique way. But they try not to promote and sell their products through Pinterest, their strategy is to educate customers about the company. On their boards, you can find the history of Ben & Jerry’s foundation, people who used to run and are running the business now, the company’s tastes and more. Ben & Jerry’s strategy roots in communication with consumers and it does work!

Pinterest Business Account Ben & Jerry's

How to Set Up a Pinterest Business Account

Feeling inspired enough to create a Pinterest business account? The network offers three free ways to set up an account but here we will focus on creating one from scratch. If you already have a personal account and want to turn it to business, the guide will be useful too, since many steps are the same. On top of that, if you already have a personal Pinterest account, you can link up to 4 business profiles to it. Well, how to set up a Pinterest business account?

Step #1. Go to pinterest.com/business/create.

Step #2. Choose the language, location and fill the brand name. Pick a description that fits with your business like Local Retail Store, Blogger, Influencer and others and enter a link to your website.

Step #3. Connect your other business accounts to Pinterest, such as Instagram, Twitter or YouTube and click Create an account.

Step #4. Edit your Pinterest account by clicking on the pencil icon near to your brand name. Choose your profile and cover photos, fill out the about section and don’t forget to save the changes.

Step #5. Create boards, Pins and try Pinterest advertisement functions to promote your business.

Finally, your Pinterest business account is ready and you can start promoting the brand on the social network. The only thing you need to know is how to market your brand and products on Pinterest. If you want to learn some useful tips, keep following the article and get all in detail.

Pinterest Business Account Creation

How to Use Pinterest for Marketing: Top 10 Tips

When your Pinterest business account is complete, you need to find a way to make it stand out among millions of others and make your profile easy to recognize. Pinterest, like any other social network, has its own customization features and tools for both business owners and regular users. To help you start the Pinterest journey correctly, we have decided to create a list of proven-to-work Pinterest marketing tips. So, let’s dive in!

#1. Use proper images. Pinterest pages are full of colorful and creative images but here you also need to care about their size. The network automatically scales all images but you are to choose the dimensions. The image in the right dimension will represent your products better and catch the eye of users. We recommend to use vertical photos from 2:3 to 1.3:5 dimension to showcase your Pins in the best way.

#2. Pin Descriptions. While visual effects prevail on Pinterest, written information might be the key factor for pinners in making a decision whether to purchase the product or not. The main idea here is to understand what and how to write. Having analyzed top accounts, we advise using from 150 to 300 words in your pins’ descriptions. It will help to catch the attention of users and explain what you promote and sell.

#3. Use Pin it for Later links. Let your followers pin posts from your page onto their own boards. Create Pin it to later links and users will assist in marketing your brand. To do it, attract the pin’s URL that you want to save, add it to the post on social networks, explain what it is and use the phrase Pin it for later. This is a great way to drive traffic to your Pinterest business account.

#4. Use Keywords in Promoted Pins. Using the right keywords is a must if you want to cover a wide audience. Using Promoted Pins, add keywords that your target audience searches for to let your pin appear in different boards. We recommend using from 20 to 30 long and short keywords per pin. It is enough to help your pins be noticed by the right audience and your posts will not look overloaded with keywords at the same time. Your pins will appear in search results when people look for products similar to yours. Boost conversion rate!

#5. Put Price in Description. What is the main thing people want to know to decide to buy a product? Its price. Add this information in pin’s description. Many people lose interest in a product or decide to shop somewhere else when they cannot access the information about its price easily. Adding a price to your pins, you can increase sales at your online store.

#6. Create Collaborative Boards. We have already mentioned that one board can be used by several people. So, you can use this feature to fuel up your digital marketing strategy. Our advice is to create a guest board and invite an influencer to pin there. Such board has lots of benefits, your content will be more diverse and seen by different customer groups – your pins will be visible among the influencers’ followers.

#7. Schedule Pins. The more posts, the better is not always the right approach. We assure you that posting lots of pins every day, you will exhaust your audience. Try to make up a Pin Schedule to control your content and post a pin at least 2-3 a day. Following the schedule, you will be able to keep your content on track.

#8. Use Pins with text. How to make users stand out and look at your pin? Text overlay on images can be helpful. You don’t need to write a lot. The text shouldn’t make up the whole pin. Use simple and short phrases to prove why your content and products are valuable. Also, make sure that the colors of the image correlate with the text.

#9. Use Rich Pins. Specifically for business accounts, Pinterest provides Rich Pins. What is it? It is a function that makes pins more dynamic. Such pins automatically provide information about the account. They can include location, app, products and other information. With Rich Pins, you will be able to boost sales by telling people more about you and brand.

#10. Pin Light over Dark Images. Choosing the right and appropriate image is the key to success. You need not only to choose the right image dimensions and text overlay but consider the colors you use as they have a vital influence on the engagement. Statistically, pins with light-colored images are repinned by other users more often. The same situation is with warm colors like yellow or red. Posts with these colors are more likely to be repinned than blue or black pins. If you strive to capture attention as fast as possible, use contrasting light colors.

Conclusion

Hopefully, now you won’t deny that Pinterest social media marketing can change your business and drive the traffic. The network provides a variety of tools and tips that you can use to empower your digital marketing. It is a cost-effective way to increase your brand awareness, boost conversions, reach the global market and, finally, sell more and more.

Do you use Pinterest for marketing? Try our Pinterest marketing tips and share your experience in the comments below!

[1] https://blog.hootsuite.com/pinterest-statistics-for-business/
[2] https://www.digitalinformationworld.com/2019/11/pinterest-q3-2019-monthly-active-users-322-million.html
[3] https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/12/how-to-leverage-pinterest-for-your-businesss-marketing-plans/#41b7015e2e69

Igor Dragun

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